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Minicom Becomes Founding Member of the Out-of-Home Video Advertising Bureau

Zurich, Switzerland (December 11th, 2008) Minicom, a Digital Signage leader, becomes
founding member of the Out-of-home Video Advertising Bureau (OVAB Europe). OVAB Europe is
the first pan-European representative of providers and suppliers of audio visual media at Point-ofsale
(POS) and Point-of information (POI).

ID: 1000863
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(businesspress24) - “I am proud to announce the foundation of OVAB Europe,” said Ronni Guggenheim, President of
Minicom Europe. Cofounding members include NEC, Philips, IBM, Invidis Consulting, Neo
Advertising and ECE Flatmedia. This initiative positions Minicom as a leading player in this
industry and underlines our function as a driving force in further shaping the market place and its
penetration.”
OVAB Europe is the central point of contact and information source, to the existing digital out-ofhome
industry, for all concerns of industry partners and system providers in this industry.
The stated goal of the association is to showcase the technological, commercial and creative
potential of the out-of-home segment and to establish uniform industry standards while
strengthening the European centric dialogue between manufacturers, service providers and the
advertising industry. By actively exchanging ideas and experiences, the partnership between
OVAB Europe and OVAB USA greatly contributes to this endeavor.
The Board of OVAB Europe consists of Dirk Hülsermann (Chairman or President), Ronni
Guggenheim (Vice Chairman) and Richard Malley (Treasurer).
“Today marks an important date in the still short history of the digital out-of home industry in
Europe,” Said Dirk Hülsermann, Chairman of OVAB Europe, “The market for digital exterior
advertising is growing fast in Western Europe, an average of 32 percent yearly (CAGR). This
means net advertising sales with digital exterior advertising will quadruple by 2012 – from 158
Million Euros (2007) to 626 Million Euros in 2012.“



Keywords (optional):

ovab, digital-signage, digital-out, of, home, dooh, minicom,



Company information / Profile:

Minicom Advanced Systems is a manufacturer of innovative digital signage distribution and
extension solutions that provide the Last Mile™ of player-to-screen connectivity. It also
manufactures KVM switch and computer management solutions that facilitate control of
enterprise and corporate IT environments. Minicom is a member of Intel Capital’s portfolio of
companies and was named in the Deloitte Technology Fast 500 EMEA. Minicom operates in over
70 countries, with headquarters in Israel and regional offices in North America and Europe.
More information about the association can be found at www.ovab.eu
Download Minicom’s free KVM White Paper, Case Studies, Podcasts and Webinars.

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Requests:

Minicom Advanced Systems
Überlandstr. 107, 8600 Dübendorf
Daniela Santos
Manager, Marketing EU
Direct: +41.44.823.80.00
daniela.santos(at)minicom.com



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published by: Elizabeta
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Date: 12/12/2008 - 12:01
Language: English
News-ID 1000863
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