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easycash business development 2008 – outlook 2009

Continuous growth strategy ongoing

ID: 1001080
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(businesspress24) - Ratingen, March 2009. The easycash Group has succeeded in maintaining growth rates throughout the 2008 financial year. The Ratingen-based services provider had a special focus on the further optimisation of its comprehensive payment and loyalty services and the rigorous expansion of additional value creation opportunities for customers and partners. Furthermore, the preparations for commencing acquiring maestro debit cards enabled easycash in 2008 to establish the basis for the further internationalisation of its business.

Continued growth was also recorded in Hamburg by the customer loyalty specialist, easycash Loyalty Solutions. Apart from the continued successful expansion in the customer loyalty area, prepaid cards exhibited particularly good performance with a double-digit growth rate that exceeded the forecast. The crucial driver here was the rapid implementation and stable operation of electronic gift cards.

Focus on security and innovative strength

"It is our intention, even in a challenging economic climate, to still offer our customers and partners long-term stability and security in payment transactions. Our range of cost-efficient services is particularly apt right now, including our online direct debit system, OLV®, in conjunction with our factoring service", says Siegfried Heimgärtner, CEO of easycash Holding GmbH. "Our innovative payment methods, easy signature and payeasy, are other examples of how we are pursuing this objective."

easy signature functions within the tried and trusted OLV® online direct debit system. Instead of the conventional method of signing the printed receipt, the signature is performed digitally using the Signature Pad. easy signature is already being successfully used in the retail trade.

In payeasy, easycash has developed another forward-looking payment method which is currently undergoing testing in various retail outlets. This innovation will facilitate various future authorisation methods for registered consumers, such as via fingerprint, digital signature or mobile telephone. payeasy is based on the cost-effective and secure OLV® online direct debiting system, which is compatible with the SEPA Direct Debit Method and usable throughout Europe.


The processing of 864 million in-house payment transactions* means a growth of 16% in comparison to the previous year for easycash; within this number the share of electronic cash and maestro transactions amounted to 333 million, while credit cards accounted for 69 million transactions . The processed volume was valued at 49 billion Euro** and is therefore 7% higher than the comparable figure for the previous year. easycash Loyalty Solutions, the market leader in the comprehensive customer loyalty solutions sector, services around 14 million customers and prepaid cards, and with some 33 million transactions it contributed well to the growth of the Group. By the end of 2008, easycash operated 191,000 network terminals; this represented an increase of 10% in this sector. In 2008, the 360 employees of the easycash Group achieved a growth in turnover of 21% amounting to around 87 million EUR.

"The long-term strategy for growth developed in cooperation with our partner, Warburg Pincus, has proven itself to be the right one for meeting our objectives", summed up Siegfried Heimgärtner, CEO of easycash Holding GmbH. "Warburg Pincus possesses excellent know-how in the financial services sector and provide us with support in the sustainable development of all areas of our business."

2009 - prospects

The agenda for 2009 includes the further expansion of all areas of the business, from infrastructure to network operations and payment processing right through to individual customer loyalty and prepaid solutions. The intensified activities in the European market will also encourage the development and expansion of innovative payment methods. easycash sees itself as a pioneer of innovation for everything POS-related, and it is committed to the idea of developing new technological standards for the retail industry and to support the process of modernisation throughout it.

"Through the systematic expansion of our IT architecture over many years, we now possess state-of-the-art systems the likes of which can be found nowhere else. This architecture features high security, high performance and is designed with the future in mind", says Siegfried Heimgärtner. "With our electronic data processing centres and their high-performance networks, we are creating the basis for an even better service – both nationally and internationally. This – alongside the expertise of our employees – is the foundation upon which we can optimise value creation and activate savings potentials for the benefit of our customers."

* The reference number for 2007 is 743 million transactions. This number relates to easycash's in-house transactions, adjusted in respect of transactions performed under outsourcing orders.
** The reference number for 2007 is 46 billion Euro for the volume of transactions. This relates to the volume of transactions processed in-house by easycash, adjusted in respect of the transactions performed under outsourcing orders.

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Company information / Profile:

Since 1992, easycash has been developing highly marketable solutions for cashless card-based payment transactions. As Germany’s largest neutral payment service provider and transactions processor, the company offers a complete range of one-stop services: with four business divisions – network operation, terminal services, payment services and card solutions – the corporate group covers all relevant areas of card-based payment solutions.
easycash’s product portfolio includes user-friendly terminals, high-performance solutions for transaction execution with specifically developed ancillary services. As Germany’s leading provider, the company supports all standard payment processes and enables these to be individually configured. The one-stop shop concept is rounded off by extensive services and customised solutions.
easycash operates its own card management and clearing system. This enables individual card solutions to be seamlessly integrated into an existing POS infrastructure to operate as fully-fledged payment systems. The takeover of the business unit Loyalty Solutions from Experian Germany in September 2007, now easycash Loyalty Solutions GmbH, meant easycash was able to further develop its position in the German market for customer cards and the processing of these.
The corporate group employs over 360 staff and runs some 191,000 terminals. Payment transactions processed by the company in 2008 totalled 864 million transactions. With a total of 333 million transactions, easycash is the market-leader for electronic cash and Maestro payment processes. The company accounts for a total payment transaction volume of approximately 49 billion Euros.

PressRelease by


easycash Holding GmbH
Marketing / Communications
Mrs Simone Bruder
Am Gierath 20
40885 Ratingen
Phone +49-2102/9 73 – 307
Fax +49-2102/9 73 – 226
Email: simone.bruder(at)

PressContact / Agency:

grintsch communications
Mr Marc Nagel / Mr Arne Trapp
Lindenallee 31
50968 Cologne
Phone +49-221/93 70 63 – 62 / – 54
Fax +49-221/93 70 63 – 80
Email: easycash(at)

published by: grintsch_ecls
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Date: 03/05/2009 - 12:37
Language: English
News-ID 1001080
Character count: 0
Firma: grintsch communications on behalf of easycash Holding GmbH
Ansprechpartner: Arne Trapp Feedback to about Pressrelease-id:
Stadt: Cologne, Germany
Telefon: +49221-937063-54


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