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Rübezahl SUN RICE enhances its value with Amcor E-Close®

Rübezahl Schokoladen GmbH, one of Germany's leading confectionery manufacturers, has recently introduced Amcor E-Close® for their SUN RICE chocolate squares which are exclusively sold into ALDI supermarkets in Germany.

ID: 1003535
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(businesspress24) - In order to enhance consumer value Rübezahl decided to upgrade the packaging for their
SUN RICE brand by moving to Amcor E-Close®. This new packaging improves the products' presentation and also meets consumers' demands for easy open and re-closable packaging.

"Amcor E-Close® helps us to differentiate our SUN RICE brand from other confectionery products on the shelves. It allows us to respond to consumer needs by applying an easy opening and re-close mechanism. Consumer convenience combined with the improved laminate structure clearly creates additional benefits for our customers and allows us to retain the high quality of our products from production through distribution into consumers' hands and homes," explains Sandra Pejkovic, Product Manager at Rübezahl Schokoladen GmbH.

By incorporating the high-tech re-seal into the film, Amcor E-Close® minimises the use of additional packaging materials such as zippers and stickers that are commonly used for re-closing of packaging. To re-close the pack, simply press down the flap, taking advantage of the pressure sensitive seal that is incorporated into the flexible laminate.

Amcor E-Close® is suitable for a wide range of products including confectionery, bakery and snacks as well as fresh and chilled foods. The re-close mechanism can be applied on a variety of films and pack styles.

So, let the summer sun rise and enjoy Rübezahl SUN RICE in a new re-closable packaging.

Keywords (optional):

amcor, amcor-flexibles, chocolate, confectionery, packaging, easy-opening, reclose, re, close, aldi, ruebezahl, sun-rice,

Company information / Profile:

With annual net sales of €1.8 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It delivers a wide range of products to the food, beverage, tobacco and healthcare markets. Its award winning approach towards sustainability makes Amcor Flexibles the preferred partner for customers looking for responsible packaging solutions.

PressRelease by


Andrew Parker
Market Director
Amcor Flexibles
Tel: +32 (0)2 416 26 21

Bart Klaver
Business Development Manager
Amcor Flexibles
Tel: + 41 (0)34 421 51 11

PressContact / Agency:

Claudia Pöckl

published by: cpoeckl
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Date: 08/25/2009 - 12:51
Language: English
News-ID 1003535
Character count: 0
Firma: Amcor Flexibles
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