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ADB TO LAUNCH SOLUTION FOR TIVU SAT IN ITALY

ID: 1003594
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(Thomson Reuters ONE) - Corporate news announcement processed and transmitted by Hugin AS.The issuer is solely responsible for the content of this announcement. ------------------------------------------------------------------------------------ 26 August 2009 - Geneva, Switzerland: Advanced Digital Broadcast(www.adbglobal.com), a leading supplier of technology to the globaldigital television industry, announced today the launch of aninteractive digital satellite set-top box, the i-CAN1110SH designedfor the Italian Tivù Sat (www.tivu.tv) offering. The product,marketed under the i-CAN(TM) brand, will be distributed in retailoutlets throughout the country via ADB's distribution partner ZAP.This will be ADB's first satellite product deployed in Italy.Tivù Sat is a free-to-air satellite service, and is jointly owned bythe Italian broadcasters RAI, Mediaset and Telecom Italia Media. Theobjective of the joint venture is to reflect or the current digitalterrestrial free channel offering over satellite (Hot Bird 13° East).Hence, households unable to receive DTT signals will obtain the samechannels via satellite. The Tivù Sat service, which launched on July31st last, has its own dedicated Tivù Sat digital set-top box whichcan be purchased in retail outlets. The service is also offeringadded-value services such as Electronic Programme Guide and MHPinteractivity."This is a very exciting time for us at Tivù Sat and we are happythat ADB is part of this adventure", comments Alberto Sigismondi CEOat Tivù Sat. "The i-CAN brand is well known and trusted by Italianconsumers, and therefore we are sure that this new satellite solutionwill be welcomed by the market. ADB's product will be amongst thefirst products on the shelves and comes with the Tivù Sat smart cardso that viewers can receive content straight away".The i-CAN1110SH is an interactive digital satellite set-top box andis delivered with two smart card slots. The product, with itsattractive cosmetic design, offers high quality images. It supportsinteractive applications via its embedded MHP middleware and providesa parental control application together with HDMI(TM) connectivityamong other features which will give consumers a comfortable andpersonal television experience. The installation is automatic, andthe menus are easy to use and intuitive to ensure that consumersstart enjoying their new Digital TV service immediately. Thei-CAN1110SH also provides Tivù Sat's official, fully-fledged 7 dayElectronic Program Guide. This provides the essential and up-to-datechannel and programme information consumers need to fully enjoy thedigital TV service.The product delivers all of the above features with minimum energyconsumption, a significant benefit both to the environment and theconsumer's electricity spending. Not only is it certified compliantwith the European Code of Conduct version 7, but ADB raises the barfurther by making its product more efficient than the standardsexpected by 2013. The i-CAN1110SH provides sub-1W automatic passivestand-by mode, and sub-6W active stand-by. Under usage modesspecified by the Code of Conduct, the i-CAN 1110SH is capable ofproviding its owner savings of around 18kWh per year."Tivù Sat is really a great initiative to ensure that all Italiancitizens can benefit from receiving the free-to-air digital TVoffering whether from terrestrial or satellite signals," comments JimLomax, Executive VP Worldwide Sales. "ADB has been at the forefrontof the Italian DTT market since it launched at the end of 2003. Overthe years we have continued to show our commitment to this market,and are very happy to be able to now offer a new platform for thisnew digital satellite service". -ends-About ADBAdvanced Digital Broadcast (www.adbglobal.com) is a leader in thedesign, development and supply of high-quality products to theworld-wide digital television market. The Company has deployed over13 million set-top boxes, across high-volume markets, incorporatingthe industry's pioneering middleware, conditional access and hardwaretechnologies.ADB has established itself as a trusted partner to televisionoperators supporting them to launch new services usingstate-of-the-art technology. Through its unique end-to-endunderstanding of set-top box software, ADB is able to design andsupply highly efficient and optimized hardware platforms ahead of thecompetition.Approximately 70% of ADB's workforce is dedicated to engineering;developing products across all the digital television technologyplatforms including cable, Internet Protocol (IP), satellite andterrestrial. The company is headquartered in Geneva, Switzerland withits main Research and Development facility in Zielona Gora, Polandand Operations division in Taipei, Taiwan. ADB has localrepresentation in Australia, Italy, Singapore, Spain, the Ukraine,the United States and the United Kingdom.ADB is a member of ADB Group; ADB Group (www.adbholdings.com) ispublicly listed on the Swiss Stock Exchange (SIX:ADBN).ADB. Defining Digital.About TIVU SATTivù is a joint venture between Mediaset (48%), RAI (48%) and TelecomItalia Media (4%). The main focus of the joint venture is to be theentity that will drive the transition from the terrestrial analogbroadcast system to the digital one. At this extent, Tivù will act asthe "umbrella" brand for all the analog national and regionalbroadcasts that are currently migrating to the new digitalterrestrial transmission (DTT) system. Tivù will also provide thesatellite service called "Tivù Sat" that will allow users, living inthe Italian territory that will not be covered by the DTT signal, toenjoy the DTT TV channels using a satellite set-top box.For further media information please contact:Denise KennedyMarketing CommunicationsADBd.kennedy(at)adbglobal.comTel: +41 79 787 41 84http://hugin.info/136393/R/1336984/318377.pdf --- End of Message ---ADB Holdings S.A.Avenue de Tournay 7 Chambesy SwitzerlandISIN: CH0021194664; Index: SPI, SPIEX, SSCI;Listed: Main Market in SIX Swiss Exchange;



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Date: 08/26/2009 - 07:00
Language: English
News-ID 1003594
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Firma: ADB Holdings S.A.
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