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Everything a question of labelling - Multifunctional labels at the Interpack 2011 (hall 14, booth C 14)

ID: 1022883
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(businesspress24) - Balingen/Düsseldorf, 14th April 2011 – Labels in the 21st century are multifunctional,
are a decoration, packaging component and provider of information all in one. They
provide a product with personality and recognition value, while fulfilling tasks of a huge
range of people: They contribute to the battle against theft and product piracy, optimise
entire logistics processes by radio with integrated RFID chips and strengthen consumer
safety with printed time-temperature indicators (TTI) for temperature-controlled foods.
Technical complexity and decoration are always connected with one another. Reason
enough to take a closer look at the often underestimated service providers below.


Securing wine and spirits with radio tags: An alternative to capsule protection and
displaying in glass cabinets

According to a study by the EHI Retail Institut, high-quality wines and spirits are among
the most frequently stolen products in the retail food industry. To help sellers in the battle
against their rising inventory difference, Bizerba has developed an electronic radio tag for
securing bottles. An RF transponder (radio frequency) is attached inconspicuously
beneath the decorative label. If a customer leaves the shop without having the
transponder deactivated at the till, then an alarm signal is triggered.

“Many sellers have started to lock their high-priced drinks in display cabinets or protect
them using an electronic capsule on the bottle necks. However, the latter solution in
particular not only causes more work, but also considerably affects the marketing
appearance of the product,” says Marc Büttgenbach, Sales Director Labels and
Consumables at Bizerba. Accordingly, the demand for thief-proof labels with RF
technology is increasing among manufacturers of high-quality spirits.

The procedure can be used for all labels that are larger than the RF module. During the


production process, the RF module is fitted under the label. The customer can apply the
label with his or her facilities as usual and does not need to adapt the production process
or train personnel. In comparison with classic wet glue labels, the RF labels are also more
adhesive and do not produce any unhygienic lubricating film.


There is a risk of order losses: Suppliers must secure products

“Many of our customers are suppliers and have repeatedly reported that they are
threatened with order losses if their products are not designed to be thief-proof. Because if
an end consumer steals the product, the seller of the spirits is left sitting on the damage
and holds the suppliers accountable,” says Büttgenbach. The first customers are already
in the test phase for this new system solution.


RFID-able official seal labels protect against brand and product piracy

Brand and product piracy is a serious threat for companies, as the following figures show:
In 2010, the German customs authorities stopped 2.4 million counterfeit products to the
value of almost €100 million on the borders. It is not only clothes which are imitated.
Food and medication also are. Product piracy has become an issue which affects the
whole population.

“More and more frequently, it happens that distributors illegally repack goods or put
products of lower quality in alleged original boxes. So that manufacturers can protect
their own brand from such illegal activities, Bizerba has developed a forgery-proof
original seal, the TE label,” explains Büttgenbach. The abbreviation TE stands for
temper evident, for seal labels, which cannot be removed from their base without it being
noticed.

“The synthetic paper is made of several extremely thin layers. The resulting band frays
when it is removed, as a particularly strong adhesive is used in our own laminate
production processes.” The users of TE labels include international manufacturers of high-
quality food, from Argentinean steak to high-quality confectionary. However, products
such as CDs, perfumes and technical equipment can also be effectively secured.


RFID radio technology also supports the protection procedure. Electronic chips beneath
the label, so-called transponders, save the exact product code. “Before the seller accepts
the product, he can check this code in the database and check whether the manufacturer
has actually produced the product or whether it is a plagiarism.”





Documents interrupted cold chains: The TTI system label

The TTI system label makes it possible to reliably check the cold chain from production,
to the refrigerator of the end consumer. It is activated during labelling with UV lighting
and appears in a dark blue at the beginning. On its journey towards the end consumer,
the label reacts to temperature deviations by changing colour. The longer the product
has been stored somewhere too warm, the more quickly the colour turns into white. And
this signalises to the distributor and end consumer that the product is already inedible –
even if the best before date has not yet expired.

“The participants of the transport chain, for example the shipping company, can now no
longer sweep it under the table when fresh products have inadvertently been stood in the
glaring sun for half an hour with an open HGV door. The label documents such
malpractice, so that the seller can reject the delivered products if needed,” explains
Büttgenbach. A UV filter prevents manipulation by repeat recharging.

For producers, TTI labels are a cost-effective quality-assurance tool, particularly to protect
highly-sensitive products like mince, for which even slight deviations in the target
temperature can lead to considerably damage. And, in addition, the consumer gets a
system, which consistently enhances the best before date and also shows any
vulnerabilities in their own product handling, for example storage in a fridge that is too
warm.


Consolidates all information, while stabilising the packaging: The C-Wrap label

Traditionally, packaging is labelled with price, information and decorative labels on the
top, bottom and side. An alternative procedure, the so-called C-Wrap label, makes it
possible to show all the content on just one label, which surrounds the product, for
example a ready meal or salad, on three sides, thus forming a “C”. As a full-wrap, it can
also surround all four sides. “Using software to design the labels, the manufacturer himself
can decide what content to put in what positions. In the shop, the customer can then read
the most important data, for example the price or any possible allergens contained, on
the side of the product packaging without having to take the package from the shelf.”


To satisfy the growing market demand, Bizerba has developed an application procedure,
which makes it possible to use C-Wrap labels with the fully automated labeller of the
GLM-I series, thus making it possible to use them industrially.



About Bizerba


Bizerba is a leading, worldwide-operating Solutions-provider offering professional system
solutions in scale, label, information and food service technologies, in the retail, food
industry, producing and logistic segments. Sector-specific hardware and software, high-
performance network-compatible management systems as well as a wide selection of
labels, consumables and business services ensure transparent control of integrated
business processes and high-level availability of Bizerba-specific performance features.

Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23
countries, as well as 54 country distributors. The company’s headquarters, with a staff of
3,000, is located in Balingen, Germany. Further manufacturing facilities are located in
Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai
(China), Forest Hill (USA) and San Luis Potosi (Mexico).


For enquiries, please contact:

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross(at)bizerba.com


Balingen/Düsseldorf, 14th April 2011 – Labels in the 21st century are multifunctional,
are a decoration, packaging component and provider of information all in one. They
provide a product with personality and recognition value, while fulfilling tasks of a huge
range of people: They contribute to the battle against theft and product piracy, optimise
entire logistics processes by radio with integrated RFID chips and strengthen consumer
safety with printed time-temperature indicators (TTI) for temperature-controlled foods.
Technical complexity and decoration are always connected with one another. Reason
enough to take a closer look at the often underestimated service providers below.


Securing wine and spirits with radio tags: An alternative to capsule protection and
displaying in glass cabinets

According to a study by the EHI Retail Institut, high-quality wines and spirits are among
the most frequently stolen products in the retail food industry. To help sellers in the battle
against their rising inventory difference, Bizerba has developed an electronic radio tag for
securing bottles. An RF transponder (radio frequency) is attached inconspicuously
beneath the decorative label. If a customer leaves the shop without having the
transponder deactivated at the till, then an alarm signal is triggered.

“Many sellers have started to lock their high-priced drinks in display cabinets or protect
them using an electronic capsule on the bottle necks. However, the latter solution in
particular not only causes more work, but also considerably affects the marketing
appearance of the product,” says Marc Büttgenbach, Sales Director Labels and
Consumables at Bizerba. Accordingly, the demand for thief-proof labels with RF
technology is increasing among manufacturers of high-quality spirits.

The procedure can be used for all labels that are larger than the RF module. During the
production process, the RF module is fitted under the label. The customer can apply the
label with his or her facilities as usual and does not need to adapt the production process
or train personnel. In comparison with classic wet glue labels, the RF labels are also more
adhesive and do not produce any unhygienic lubricating film.


There is a risk of order losses: Suppliers must secure products

“Many of our customers are suppliers and have repeatedly reported that they are
threatened with order losses if their products are not designed to be thief-proof. Because if
an end consumer steals the product, the seller of the spirits is left sitting on the damage
and holds the suppliers accountable,” says Büttgenbach. The first customers are already
in the test phase for this new system solution.


RFID-able official seal labels protect against brand and product piracy

Brand and product piracy is a serious threat for companies, as the following figures show:
In 2010, the German customs authorities stopped 2.4 million counterfeit products to the
value of almost €100 million on the borders. It is not only clothes which are imitated.
Food and medication also are. Product piracy has become an issue which affects the
whole population.

“More and more frequently, it happens that distributors illegally repack goods or put
products of lower quality in alleged original boxes. So that manufacturers can protect
their own brand from such illegal activities, Bizerba has developed a forgery-proof
original seal, the TE label,” explains Büttgenbach. The abbreviation TE stands for
temper evident, for seal labels, which cannot be removed from their base without it being
noticed.

“The synthetic paper is made of several extremely thin layers. The resulting band frays
when it is removed, as a particularly strong adhesive is used in our own laminate
production processes.” The users of TE labels include international manufacturers of high-
quality food, from Argentinean steak to high-quality confectionary. However, products
such as CDs, perfumes and technical equipment can also be effectively secured.


RFID radio technology also supports the protection procedure. Electronic chips beneath
the label, so-called transponders, save the exact product code. “Before the seller accepts
the product, he can check this code in the database and check whether the manufacturer
has actually produced the product or whether it is a plagiarism.”





Documents interrupted cold chains: The TTI system label

The TTI system label makes it possible to reliably check the cold chain from production,
to the refrigerator of the end consumer. It is activated during labelling with UV lighting
and appears in a dark blue at the beginning. On its journey towards the end consumer,
the label reacts to temperature deviations by changing colour. The longer the product
has been stored somewhere too warm, the more quickly the colour turns into white. And
this signalises to the distributor and end consumer that the product is already inedible –
even if the best before date has not yet expired.

“The participants of the transport chain, for example the shipping company, can now no
longer sweep it under the table when fresh products have inadvertently been stood in the
glaring sun for half an hour with an open HGV door. The label documents such
malpractice, so that the seller can reject the delivered products if needed,” explains
Büttgenbach. A UV filter prevents manipulation by repeat recharging.

For producers, TTI labels are a cost-effective quality-assurance tool, particularly to protect
highly-sensitive products like mince, for which even slight deviations in the target
temperature can lead to considerably damage. And, in addition, the consumer gets a
system, which consistently enhances the best before date and also shows any
vulnerabilities in their own product handling, for example storage in a fridge that is too
warm.


Consolidates all information, while stabilising the packaging: The C-Wrap label

Traditionally, packaging is labelled with price, information and decorative labels on the
top, bottom and side. An alternative procedure, the so-called C-Wrap label, makes it
possible to show all the content on just one label, which surrounds the product, for
example a ready meal or salad, on three sides, thus forming a “C”. As a full-wrap, it can
also surround all four sides. “Using software to design the labels, the manufacturer himself
can decide what content to put in what positions. In the shop, the customer can then read
the most important data, for example the price or any possible allergens contained, on
the side of the product packaging without having to take the package from the shelf.”


To satisfy the growing market demand, Bizerba has developed an application procedure,
which makes it possible to use C-Wrap labels with the fully automated labeller of the
GLM-I series, thus making it possible to use them industrially.



About Bizerba


Bizerba is a leading, worldwide-operating Solutions-provider offering professional system
solutions in scale, label, information and food service technologies, in the retail, food
industry, producing and logistic segments. Sector-specific hardware and software, high-
performance network-compatible management systems as well as a wide selection of
labels, consumables and business services ensure transparent control of integrated
business processes and high-level availability of Bizerba-specific performance features.

Worldwide, Bizerba is present in over 120 countries – with 41 shareholdings in 23
countries, as well as 54 country distributors. The company’s headquarters, with a staff of
3,000, is located in Balingen, Germany. Further manufacturing facilities are located in
Meßkirch, Bochum, Vienna (Austria), Pfäffikon (Switzerland), Milan (Italy), Shanghai
(China), Forest Hill (USA) and San Luis Potosi (Mexico).


For enquiries, please contact:

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Germany
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
E-mail: claudia.gross(at)bizerba.com

nic.pr
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75
E-Mail: patrick.schroeder(at)nic-pr.de



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Date: 04/14/2011 - 23:21
Language: English
News-ID 1022883
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