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DGAP-News: Lexar Introduces High-Performance microSDHC UHS-I and microSDXC UHS-I Memory Cards for Mobile Devices

ID: 1152059
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(businesspress24) - Lexar/Crucial

18.09.2012 15:00
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New 32GB microSDHC and 64GB microSDXC Cards Empower Mobile Users to Quickly
Capture, Play Back, and Transfer Photos, Songs, and 1080p Full-HD and 3D Videos
Key Messages:

-- Designed for use in smartphones, tablets, and sports camcorders, new Lexar
High-Performance 32GB microSDHC(tm) UHS-I and 64GB microSDXC(tm) UHS-I cards
deliver read transfer speeds up to 45MB per second (300x)*
-- Comes with a USB 3.0 reader that enables users to quickly play back and
transfer their favorite media files
-- A great option for adventure seekers and adrenaline junkies, the
High-Performance cards make it easy to capture up to eight hours** of HD
action and share it with friends faster

FREMONT, Calif., Sept. 18, 2012 (GLOBE NEWSWIRE) -- Lexar, a leading global
brand of flash memory products, today introduced the Lexar(r) High-Performance
microSDHC(tm) UHS-I and microSDXC(tm) UHS-I memory cards for smartphones, tablets,
and sports camcorders. The UHS-I cards carry a Class 10 speed classification,
and deliver read transfer speeds up to 300x (45MB per second),* allowing users
to quickly capture, store, play back, and transfer their favorite media files,
including 1080p full-HD and 3D video.

Designed for adventure seekers and adrenaline junkies, these cards enable
outdoor enthusiasts to capture up to eight hours of their greatest moments in
HD and share it with friends faster. Users can also store up to 24,800 photos
or 14,200 songs,** and when paired with the included USB 3.0 reader, get fast
transfer rates from their memory card to their PC or Mac(r) computer.

'Mobile devices are increasingly being used to capture all of life's important
moments, and the expectation to capture high-quality video is becoming the


norm, so people need a reliable and efficient way to store and manage this
content,' said Manisha Sharma, director of product marketing, Lexar.
'High-capacity, high-speed storage solutions like the Lexar High-Performance
microSDHC UHS-I and microSDXC UHS-I cards give people the right mix of
capacities and transfer speeds to let them record these events and relive them
later, quickly, and easily.'

'The design of our new 64GB microSDXC card was made possible by utilising
Micron's newest, 64Gbit, 20nm process technology NAND flash memory. Together
with creative die-stacking techniques and uniquely engineered firmware in our
UHS-I capable controller, Lexar was able to design and produce this product at
the 300x performance level to meet the needs of our customers. Our total
High-Performance retail solution - which includes an ultra-compact USB 3.0
microSD high-speed reader - achieves an optimal blend of price and performance
demanded by our retail customers that focus on video capture and quick file
offloading to a PC and the Internet,' said Wes Brewer, vice president, products
and technology for Lexar.

Lexar works with major mobile device manufacturers to ensure cards are
compatible with their solutions. Furthermore, Lexar memory card designs undergo
extensive testing in the Lexar Quality Labs to ensure performance, quality,
compatibility, and reliability with more than 800 digital devices. The 32GB
High-Performance microSDHC UHS-I and 64GB High-Performance microSDXC UHS-I
memory cardscome with a limited lifetime warranty, and the included USB 3.0
reader comes with a one-year limited warranty.

Lexar High-Performance microSDHC UHS-I and microSDXC UHS-I memory cards will be
available for purchase in the fourth quarter of 2012 with MSRPs of [Pounds]49.99
(32GB) and [Pounds]104.99 (64GB) from leading e-tail outlets worldwide. For additional
information about Lexar mobile memory solutions, visit www.lexar.com.

Follow us online!

Twitter: http://twitter.com/lexarmemory

YouTube(tm): www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia

About Lexar

Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary
of Micron Technology, Inc., one of the largest memory manufacturers in the
world. Lexar products include industry-leading memory cards for photography and
video, card readers, high-performance USB flash drives, and memory cards for
mobile devices. Lexar products are available worldwide at major retail and
e-tail stores, and at www.lexar.com. For more information or support, visit
www.lexar.com.

Lexar. When Memory Matters.(tm)

The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron's common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

*Up to 45MB/s read transfer, write speeds lower. Speeds based on TestMetrix
certified tester. x=150KB/s.

**Based on 64GB capacity. 8-megapixel JPEG. 128-kbps MP3 audio. HD 1080p(at)24fps
(5 Mbps) video. Actual number of photos, songs, and minutes will vary depending
on camera/device model, format resolution and compression, usable capacity, and
bundled software.

(c)2012 Micron Consumer Products Group, Inc. All rights reserved. Information is
subject to change without notice. Lexar, the Lexar logo and When Memory Matters
are trademarks or registered trademarks of Micron Consumer Products Group, Inc.
All other brand or product names are trademarks or registered trademarks of
their respective holders.

The Micron Technology, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6950


CONTACT: Media Contact:
John Craske
Firefly
020 7025 8213
john.craske(at)fireflycomms.com
www.lexar.com
News Source: NASDAQ OMX



18.09.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Lexar/Crucial


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published by: EquityStory
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Date: 09/18/2012 - 15:00
Language: English
News-ID 1152059
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