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Identive Group Inc.: Identive's NFC Business Expands with New NFC Tag Orders and Commercial Deployments of Tagtrail(TM) Services Delivery Platform

ID: 1219051
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(businesspress24) - (DGAP-Media / 23.04.2013 / 13:00)

SANTA ANA, Calif. and ISMANING, Germany, April 23, 2013 - Identive Group,
Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services
for the identification, security and RFID industries, today announced that
it has received orders for four million near field communication (NFC) tags
to support two large new customer projects. Three million NFC Type 2 tags
will be used for a mobile retail application in France and one million NFC
TOM(TM) (Tag on Metal) phone stickers will enable a banking and payment
program in Africa. 800,000 of the NFC tags and all of the NFC phone
stickers are scheduled to ship during the current quarter.

Additionally, the Company announced that its Tagtrail(TM) mobile services
delivery platform is currently deployed by a leading European mobile
network operator (MNO) to drive innovative mobile marketing campaigns in
Germany. Tagtrail allows customers to tap their phones to Identive's NFC
tags and receive information about loyalty program benefits, new service
offerings and where to find participating merchants and retailers.

'With an estimated 270 million NFC-enable phones and tablets projected to
ship to consumers this year alone, we are seeing more frequent and larger
NFC projects being initiated all around the world. Users are gaining
experience with NFC applications and companies of all sorts are recognizing
that NFC technology can help them deliver a mobile experience for their
customers that is convenient and fun,' said David Holmes, vice president
NFC&Mobility Solutions for Identive. 'Identive's broad range of NFC
offerings and market expertise position us globally as a premier supplier
of NFC solutions. As a result, we are benefiting from the wider market
trends with an increasing number of high volume orders, Tagtrail
deployments and expansion into additional applications and markets.'



Through its online marketplace, www.IdentiveNFC.com, Identive offers
customers around the world a wide range of NFC infrastructure products
including tags, stickers, labels, readers and solution development kits.
IdentiveNFC.com customers enjoy free, localized support for their online
purchases. Identive's patent-pending Tagtrail platform allows advertisers,
retailers and organizations of all types and sizes to deliver dynamic,
personalized content and services to users' mobile devices via NFC and QR
codes. The Tagtrail solution includes cloud-based content delivery and
analytics services, NFC tags or QR codes and a mobile user app. For more
information, visit Identive's Tagtrail website at www.tagtrail.com.

About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building
the world's signature company in Secure ID. The company's products,
software, systems and services address the markets for identity management,
physical and logical access control, cashless payment, NFC solutions and a
host of RFID-enabled applications for customers in the government,
enterprise, consumer, education and healthcare sectors. Identive's mission
is to build a lasting business of scale and technology based on a
combination of strong technology-driven organic growth and disciplined
acquisitive expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading social
media initiatives and educational resource, AskIdentive.com. For additional
information, please visit www.identive-group.com or follow on Twitter at
(at)IdentiveGroup.

Note: Identive, the Identive logo, TOM and Tagtrail are trademarks of
Identive Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.


Contact:
Annika Walther
+49 89 9595-5220
awalther(at)identive-group.com


End of Media Release

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Issuer: Identive Group Inc.
Key word(s): Information technology

23.04.2013 Dissemination of a Press Release, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Identive Group Inc.
1900B Carnegie Avenue
CA 92705 Santa Ana
United States
Phone: +49 (0)89 9595 5000
Fax: +49 (0)89 9595 5555
E-mail: info(at)identive-group.com
Internet: www.identive-group.com
ISIN: US45170X1063
WKN: A1C0ZG
Listed: Freiverkehr in Berlin, Düsseldorf, München, Stuttgart;
Frankfurt in Open Market (Entry Standard)


End of News DGAP-Media
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208172 23.04.2013



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Date: 04/23/2013 - 13:00
Language: English
News-ID 1219051
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