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Identive Group Inc.: Identive's NFC Tags Selected by Store Electronic Systems for Innovative Retail Application

ID: 1235533
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(businesspress24) - (DGAP-Media / 11.06.2013 / 09:00)

NFC tags power electronic shelf labels to deliver product information
directly to consumers' smartphones

SANTA ANA, Calif. and ISMANING, Germany, June 11, 2013 - Identive Group,
Inc. (NASDAQ: INVE); (Frankfurt: INV), a provider of solutions and services
for the identification, security and RFID industries, today announced that
Store Electronic Systems (SES) (NYSE Euronext: SESL, FR0010282822), the
leader in Electronic Shelf Labeling (ESL) systems for food and non-food
retail, has selected Identive's near field communication (NFC) tags to
power innovative electronic shelf labels that allow consumers to access a
wealth of information about product pricing, composition, origin and
manufacturing, through a smartphone. Three million Identive NFC tags have
been ordered for this ground-breaking retail application, which is the
world's largest of its kind.

'For the launch of our patent-pending NFC electronic shelf labels, we were
looking for a partner that could provide us with a proven and reliable NFC
solution that would in turn ensure a quick and hassle-free experience for
our retailer clients around the world. We turned to Identive because of
their reputation as one of the most experienced and responsive suppliers in
the transponder industry and as a leader in NFC in particular,' said
Philippe Bottine, CTO of Store Electronic Systems. 'Identive's focus on
performance, interoperability, reliability and quick-turn production has
enabled us to offer NFC capabilities across the full range of our
electronic shelf label offerings. This capability is yet another
differentiator for SES as we work to help large retailers improve their
sales and operational performance.'

Identive's NFC tags are embedded in SES's electronic shelf labels and give
easy access to a cutting-edge retail experience for consumers. Using any

NFC-enabled smartphone, it takes only a few seconds for consumers to
download the retailer's NFC mobile app when they first enter the store.
They can then tap their phones to store shelf labels to view product
information and receive coupons and loyalty benefits that can be redeemed
from their phones at checkout. The NFC tags can also trigger a health alert
on the phone's screen for products that contain ingredients such as dairy
or nuts. Retailers can also use the NFC-tag to store information used for
product and shelf management.

France-based SES is a 20-year pioneer and global leader in electronic shelf
labeling for the large-scale retail sector, and to date the company's
products and systems have been installed in 5,400 stores in 50 countries.
SES's traditional electronic shelf labels are used by well known global
brands such as Auchan, Leclerc, Dansk, Fairprice and Carrefour to enhance
retail displays, dynamically manage product pricing and improve store
productivity. The new NFC-powered shelf labels open exciting new
opportunities for retailers to reinforce their brands with consumers by
delivering product information directly into their customers' smartphones.

'We are very pleased to work with SES on the launch of their NFC shelf
labels, which are a simple yet dramatic innovation in retail shopping,'
said David Holmes, vice president Mobility&NFC Solutions for Identive
Group. 'NFC is becoming a standard feature on new smartphones and soon will
be virtually everywhere. With this new global concept for large retailers,
SES is leveraging the convenience of NFC in a practical application that
has wide appeal. SES's innovative use of NFC technology helps consumers
make better decisions, brings brands and consumers closer together and
enables retailers to lower their operational costs.'

About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building
the world's signature company in Secure ID. The company's products,
software, systems and services address the markets for identity management,
physical and logical access control, cashless payment, NFC solutions and a
host of RFID-enabled applications for customers in the government,
enterprise, consumer, education and healthcare sectors. Identive's mission
is to build a lasting business of scale and technology based on a
combination of strong technology-driven organic growth and disciplined
acquisitive expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading social
media initiatives and educational resource, For additional
information, please visit or follow on Twitter at

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are
the property of their respective owners.

Annika Walther
+49 89 9595-5220

End of Media Release


Issuer: Identive Group Inc.
Key word(s): Information technology

11.06.2013 Dissemination of a Press Release, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Identive Group Inc.
1900B Carnegie Avenue
CA 92705 Santa Ana
United States
Phone: +49 (0)89 9595 5000
Fax: +49 (0)89 9595 5555
E-mail: info(at)
ISIN: US45170X1063
Listed: Freiverkehr in Berlin, Düsseldorf, München, Stuttgart;
Frankfurt in Open Market (Entry Standard)

End of News DGAP-Media
215779 11.06.2013

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Date: 06/11/2013 - 09:00
Language: English
News-ID 1235533
Character count: 0
Firma: Identive Group Inc.
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