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DGAP-News: TOM TAILOR expands to South Africa

ID: 1260632
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(businesspress24) - DGAP-News: TOM TAILOR Holding AG / Key word(s): Strategic Company
TOM TAILOR expands to South Africa

05.09.2013 / 09:00


Hamburg, 5 September 2013 - TOM TAILOR GROUP is expanding its international
position with its entry into the South African market. Since July 2013, TOM
TAILOR has opened already twelve shop-in-shops and a franchise store in
South Africa's leading economic hubs. The expansion strategy in the South
African market is focussed on developing the wholesale business with the
TOM TAILOR umbrella brand. To open up new sales markets, TOM TAILOR GROUP
has entered into cooperation with local partner Edcon.

'South Africa is an extremely interesting market with a great deal of
potential for our TOM TAILOR brand world. In Edcon, we have a strong
partner at our side with whom to successfully tap into the South African
market with our TOM TAILOR umbrella brand,' said Dieter Holzer, Chairman of
the Management Board (CEO) of TOM TAILOR GROUP.

Edcon is South Africa's biggest non-food retailer and has a well-developed
infrastructure and market expertise thanks to more than 1,300 points of

'The launch of TOM TAILOR in South Africa is very exciting as we own 100%
of the franchise rights in South Africa enabling us to deliver the
experience through both standalone and shop-in-shop formats. This is part
of our ongoing strategy to be the destination for brands and fashionable
on-trend merchandise for South African consumers,' says Edcon CEO Jürgen

Some 40 additional shop-in-shops, selling exclusively the TOM TAILOR Denim
young fashion brand, are slated to be opened by the end of the year. The
opening of a franchise store in Cape Town and Durban is also planned. TOM
TAILOR intends to continue its expansion in South Africa in 2014 as well.

The TOM TAILOR GROUP is an international fashion and lifestyle company
offering stylish casual wear and accessories in the medium price range
through its umbrella brands TOM TAILOR and BONITA. The TOM TAILOR umbrella
brand comprises the brands TOM TAILOR, TOM TAILOR Denim and TOM TAILOR POLO
TEAM. Its collections are aimed at customers aged between 0 and 40 and are
marketed in more than 35 countries via its wholesale and retail segments.
BONITA, one of Germany's leading fashion brand producers and retailers, has
been a part of the TOM TAILOR GROUP since August 2012. BONITA sells mens-
and womenswear collections for the over-40 age group.

In the first half of 2013, the TOM TAILOR GROUP reported sales of EUR 407.0
million, of which EUR 162.5 million was generated by BONITA. The Group has
approximately 1,300 own stores in the retail segment. About 1,000 of these
are BONITA and BONITA men stores, and 335 are TOM TAILOR stores. The TOM
TAILOR brand is also sold via retail partners.

Further information is also available at and

About Edcon
Edcon is South Africa's largest non-food retailer, with a market share of
the South African clothing and footwear (C&F) market nearly twice that of
its nearest competitor, trading through a range of retail formats. The
Group has grown from opening its first store in 1929, to trading in 1,233
stores (at March 2013) in South Africa, Botswana, Namibia, Swaziland,
Lesotho, Mozambique and Zambia. Edcon has been recognised as one of the top
companies to work for in South Africa and continues to make significant
progress in its employment equity and transformation goals.

Our retail businesses are structured under three divisions: Edgars
division, including Edgars, Boardmans, Edgars Active, Edgars Shoe Gallery,
Red Square and the Group's mono-branded stores such as Topshop Topman, Tom
Tailor, Dune, Lucky Brand and T.M. Lewin whose product is also available
through Edgars stores, serves principally middle and upper income markets;
Discount division including Jet, JetMart and Legit, serves principally
middle to lower income markets; and CNA, the Group's stationery, books,
games, movies, music, hi-tech electronics and mobile retailer. The Edcon
Credit and financial services division provides credit and insurance
products to the Group's customers.

With the launch of its Thank U loyalty program, Edcon now has the largest
retail customer database in South Africa with approximately 10 million
customers. This enables Edcon to provide customers with relevant offerings
across its suite of retail and financial services products.

For more information, please visit the Edcon website:

Media and investor contact

Felix Zander
Head of Investor Relations&Corporate Communications
Phone: +49 (0) 40 58956-449
Fax: +49 (0) 40 58956-199
Email: felix.zander(at)

Erika Kirsten
Manager Corporate Communications
Phone: +49 (0) 40 58956-420
Fax: +49 (0) 40 58956-199
Email: erika.kirsten(at)

End of Corporate News


05.09.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at and


Language: English
Company: TOM TAILOR Holding AG
Garstedter Weg 14
22453 Hamburg
Phone: +49 (0) 40 589 56 0
Fax: +49 (0) 40 589 56 398
E-mail: info(at)
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in Berlin, Düsseldorf, Hannover, München,

End of News DGAP News-Service
229107 05.09.2013

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published by: EquityStory
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Date: 09/05/2013 - 09:00
Language: English
News-ID 1260632
Character count: 0
Firma: TOM TAILOR Holding AG
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