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LifeApps Leverages Tennis Popularity and Swagger

ID: 1278119
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(businesspress24) - BALTIMORE, MD -- (Marketwired) -- 10/31/13 -- Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes in a recent article that LifeApps Digital Media, Inc. (OTCQB: LFAP) is leveraging the popularity of tennis via its TennisWorkout video instruction app that is available on the Internet and mobile devices.

Much like in the 1970s and 1980s when growth in the popularity of tennis was driven by major names such as Jimmy Conners, John McEnroe, Ivan Lendl, and Martina Navratilova, history is repeating itself. One of the reasons why viewership for professional tennis is up over the past few years is the fact that Rafael Nadal, Novak Djokovic and the Williams sisters bring a style and swagger to the game while growing the brand.

With this in mind the Tennis Industry Association (TIA) has an aggressive growth strategy to grow the game in the United States and the rest of the globe. Having consistent stars at the top of the sport is a key driver to the growth of the sport from an overall market perspective. TIA has a stated goal of 7.5 million frequent players by 2015 and 10 million by 2020 to an overall tennis playing market to approximately $9.5 billion by that time. This achievable goal should open up the market for equipment manufacturers as well as other periphery service providers like those providing content through social media.

The Company's TennisWorkout platform is centered on providing content and information around tennis from equipment, form, and strength and conditioning exercises and includes in-depth video instruction, court and racquet breakdowns, etc.

LifeApps is still in the early stage of building out its TennisWorkout platform but like other products in the portfolio, one can envision future products and lessons from high profile professionals as part of the product line. Coupling the growth of tennis with the booming market for social media content and apps, and LifeApps is in the right place at the right time.

To view sponsored LifeApps articles, reports, and disclaimers, please visit . This sponsored article is the opinion of Goldman Small Cap Research and was written based upon publicly available information and our own due diligence. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report. Goldman Small Cap Research is not affiliated with Goldman Sachs & Co.

Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces sponsored and non-sponsored small cap and micro cap stock research reports, articles, daily stock market blogs, and popular investment newsletters.

A Goldman Small Cap Research report, update, newsletter, or article is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed. Please read all associated full disclosures, disclaimers, and analyst background on our website before investing. Neither Goldman Small Cap Research nor its parent is a registered investment adviser or broker-dealer with FINRA or any other agency. To download our research, view our disclosures, or for more information, visit .

LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information, please visit .

Goldman Small Cap Research

Rob Goldman

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Date: 10/31/2013 - 13:05
Language: English
News-ID 1278119
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Firma: Goldman Small Cap Research, Inc.
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