register free | resend password

Oracle Extends Integrations Between Marketing, Web, and Commerce Solutions to Help Marketers Enhance the Customer Experience

Latest Integrations Help Marketers Increase Efficiencies, Drive Revenue and Orchestrate Personalized Customer Experiences

ID: 1348517
recent pressrelease next pressrelease

(businesspress24) - LAS VEGAS, NV -- (Marketwired) -- 04/01/15 -- -- To help marketers deliver more personalized and engaging customer experiences across digital channels, Oracle (NYSE: ORCL) today announced the integration of ''s cross-channel marketing solution with and Sites. The integrations help marketers increase conversions and drive revenue through cross-channel marketing efforts by enabling personalized customer experiences to be seamlessly orchestrated across digital channels.

Without integrating the technology used for marketing, web, and commerce, marketers often struggle to deliver personalized and engaging customer experiences across channels. For example, email messages generated from a commerce site or website might differ than a display ad being delivered across paid media. To further complicate digital marketing programs, many marketing teams operate in silos and work with external agencies on a daily basis, which makes it difficult for assets and content to be easily shared, and leads to inconsistent customer experiences.

The integrations between Oracle Marketing Cloud and Oracle Commerce and Oracle WebCenter Sites enable marketers to bridge messaging and profile information between their marketing, web, and commerce experiences. Marketers can create consistent customer profiles that scale and deliver a truly cohesive, personalized experience across channels. By unifying the relationship between platforms, people and processes that power the customer experience, the integration enables marketers to create consistent messaging and branding. As a result, marketers are able to meet the increasing demands of both the boardroom and the customer by enhancing the customer experience, while simultaneously driving higher conversion rates, average order values, revenue, and margins.

"Disparate marketing systems and organizational silos make it very difficult for marketers to orchestrate engaging and personalized customer experiences across channels," said John Stetic, group vice president, Product Development, Oracle Marketing Cloud. "Oracle is uniquely positioned to address this challenge by combining leading marketing, web experience management, and commerce solutions. These integrations not only help marketers increase efficiencies, but also drive revenue and enhance the customer experience."

The integrations between Oracle Marketing Cloud''s Cross-Channel Marketing Solution and Oracle Commerce and Oracle WebCenter Sites further expand one of the industry''s most comprehensive marketing technology ecosystems. The Oracle marketing ecosystem includes more than 200 best-of-breed apps for marketers to connect Oracle Marketing Cloud to other marketing systems through the Oracle Marketing AppCloud, as well as more than 300 data integrations through the Oracle Data Management Platform Partner Program. In addition, it allows organizations to seamlessly integrate with other existing applications such as , as well as other third-party CRM and customer database systems.

Learn more about by following us on and and reading our .

Learn more about and Sites.

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit .

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Danielle Cormier-Smith


Simon Jones
Blanc & Otus

Keywords (optional):

applications, products, oracle, marketing, cloud, commerce, web, integration, integrations, channels,

Company information / Profile:

PressRelease by


PressContact / Agency:

published by: Marketwired
print pressrelease  send to a friend  

Date: 04/01/2015 - 15:46
Language: English
News-ID 1348517
Character count: 0
Firma: Oracle Corporation
Ansprechpartner: Feedback to about Pressrelease-id:


Number of hits: 179


Direct Link to this PressRelease:

We would appreciate a link in your News-, Press- or Partner-Site.

Comments on this PressRelease

All members: 9 438
Register today: 0
Register yesterday: 0
Members online: 0
Guests online: 67

Don't have an account yet? You can create one. As registered user you have some advantages like theme manager, comments configuration and post comments with your name.


[ more PressReleases ][ RSS-Feed ]