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Vallourec unveils a campaign to accompany its transformation

ID: 1431362
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(Thomson Reuters ONE) -

  Press release

Vallourec unveils a campaign to accompany its transformation

Boulogne-Billancourt (France), April 28, 2016 - Vallourec, world leader in
premium tubular solutions, is accelerating its transformation and launching a
new branding campaign to reaffirm its positioning as a major market player,
recognized for its unique expertise, capacity for innovation and ability to make
its customers'' projects a reality.

Vallourec has been producing steel tubes for the oil and gas, electricity and
mechanical engineering industries for over a century. These high-performance
products, the result of a cutting-edge research and development process, are
critical components for the success of its customers'' most ambitious projects
throughout the world.

Deepwater offshore drilling off the coast of Angola, corrosion-resistant tubular
connections for high-pressure and high-temperature wells in the Gulf of Mexico,
boiler tubes for the world''s most efficient thermal power plant in Germany,
seamless structural tubes for the roof of the biggest soccer stadium in Brazil,
and much more. Behind the scenes of these technical accomplishments, there is
the industrial expertise of Vallourec''s teams and their ability to come up with
the best solutions.

Hit hard throughout the past few months by the plummeting price of oil and
deferred investments from customers in the oil industry, the Group has launched
a large-scale transformation plan to reinforce its competitiveness, increase the
differentiation of its offer and develop its market share.

To support this effort and improve its business activities, Vallourec is
strengthening its brand with a signature, "Smart tubular solutions", that
highlights its ability to meet customer requirements and the ingenuity of its

solutions. This signature will be used in a targeted advertising campaign,
mainly in the on and off line trade press. The campaign will take place in two
waves, one May and the other September.

Five images illustrating the various Group markets - Oil and Gas, Power
Generation and Industry - will also be used with the slogan "We make it
possible", conveying Vallourec''s ability to solve its customers'' challenges and
"make the impossible possible".

To discover the new corporate film:

Pictures are available in Vallourec''s photo library.

About Vallourec
Vallourec is a world leader in premium tubular solutions for the energy markets
and for demanding industrial applications such as oil & gas wells in harsh
environments, new generation power plants, challenging architectural projects,
and high-performance mechanical equipment. Vallourec''s pioneering spirit and
cutting-edge R&D open new technological frontiers. Operating in more than 20
countries, its 20,000 dedicated and passionate people work hand-in-hand with
their customers to offer more than just tubes: they deliver innovative, safe,
competitive and smart tubular solutions, to make every project possible.

Listed on Euronext in Paris (ISIN code: FR0000120354, Ticker VK) and eligible
for the Deferred Settlement System (SRD), Vallourec is included in the following
indices: SBF 120 and Next 150.

In the United States, Vallourec has established a sponsored Level 1 American
Depositary Receipt (ADR) program (ISIN code: US92023R2094, Ticker: VLOWY).
Parity between ADR and a Vallourec ordinary share has been set at 5:1.
Follow us on Twitter (at)Vallourec

For further information, please contact:

Investor relations                                            Press relations
Etienne Bertrand                                        Héloïse Rothenbühler
Tel: +33 (0)1 49 09 35 58                                  Tel: +33 (0)1
41 03 77 50 / +33 (0)6 45 45 19 67

Christophe Le Mignan                                      Individual
Tel: +33 (0)1 49 09 38 96                                                 Toll
Free Number (from France): 0 800 505 110
christophe.lemignan(at)                 actionnaires(at)

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This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: VALLOUREC via GlobeNewswire

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Date: 04/28/2016 - 16:46
Language: English
News-ID 1431362
Character count: 2793
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