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Speedo launches swimming into the 21st century with Amplience

ID: 1530619
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(businesspress24) - London, UK, 18th December 2017

Customer shopping habits have changed and tools, and of course, the apparel and equipment to match.


To engage with its audience on a deeper level, more frequently, Amplience and Speedo worked together to unify content and brand touchpoints online. This meant migrating its blog experience (www.speedo.co.uk) from a third-party platform, and ecommerce site (www.speedo.com) onto one platform. Additionally, Speedo is using Amplience

To successfully create this type of omni-channel relationship with the customer, Speedo had to find a way to distribute the same content, adapted for the device and channel, without introducing additional production overheads. Amplience

This new content delivery approach means Speedo is simpler and easier for consumers to find online and the brand has already seen an improvement in organic search performance. Speedo can serve visually rich and engaging imagery to consumers across desktop and mobile sites, without compromising on site performance, as Amplience scales it up or down depending on the need and making the speedo.com destination a more enjoyable experience.



More information:
http://https://www.realwire.com/releases/Speedo-launches-swimming-into-the-21st-century-with-Amplience



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amplience, speedo, retail-engagement, swimming,



Company information / Profile:

About Amplience
The Amplience platform signals the end of today''s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale.

With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity - all without scaling up the team.

More than 200 of the world''s leading brands, including Shop Direct, Liberty of London, Mulberry, and Boohoo benefit from Amplience''s specialized digital shopping expertise.

For more information, visit www.amplience.com

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published by: RealWire
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Date: 12/18/2017 - 11:00
Language: English
News-ID 1530619
Character count: 3367
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