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A Short Guide To Choosing A Domain Name

ID: 1548746
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(PresseBox) - There has been much debate on which factors are the most important when determining what domain to purchase.

Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company?s brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.

Search Engine Placement Domains

The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for ?red widgets?. A nice website about popular tools used to find what is being searched for on the net is: http://www.cumbrowski.com/CarstenC/seosem_keyword_research.asp

Brand Domains

When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.



General Term Domains

In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm).

Hans-Peter Oswald

http://www.domainregistry.de/com-domains/

http://www.domainregistry.de/de-domains.html (German)

http://www.com-domains.com

http://www.domainregistry.de

Abdruck und Veroeffentlichung honorarfrei! Der Text

kann veraendert werden.

Secura GmbH ist ein von ICANN akkreditierter Registrar f

2018 landete Secura beim Industriepreis unter den Besten. Secura gewann 2016 den "Ai Intellectual Property Award 2016" als "Best International Domain Registration Firm - Germany". Beim "Innovationspreis-IT der Initiative Mittelstand 2016" wurde Secura als Innovator qualifiziert und wurde beim "Innovationspreis-IT der Initiative Mittelstand 2016" im Bereich e-commerce auch als einer der Besten ausgezeichnet. Beim Innovationspreis-IT der Initiative Mittelstand 2012 und beim Industriepreis 2012 landete Secura GmbH unter den Besten. Beim HOSTING & SERVICE PROVIDER AWARD 2012 verfehlte Secura nur knapp die Gewinner-Nominierung.

Seit 2013 ist Secura auch bei den Neuen Top Level Domains sehr aktiv. Secura meldet Marken f

ICANN-Registrar Secura GmbH

Frohnhofweg 18

D-50858 Koeln

Germany

Phone: +49 221 2571213

Fax: +49 221 9252272

secura(at)domainregistry.de

http://www.domainregistry.de

http://www.com-domains.com



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Abdruck und Veroeffentlichung honorarfrei! Der Textkann veraendert werden.Secura GmbH ist ein von ICANN akkreditierter Registrar für Top Level Domains. Secura kann generische Domains registrieren, also z.B..com, .net etc. und darüber hinaus fast alle aktiven Länder-Domains registrieren.2018 landete Secura beim Industriepreis unter den Besten. Secura gewann 2016 den "Ai Intellectual Property Award 2016" als "Best International Domain Registration Firm - Germany". Beim "Innovationspreis-IT der Initiative Mittelstand 2016" wurde Secura als Innovator qualifiziert und wurde beim "Innovationspreis-IT der Initiative Mittelstand 2016" im Bereich e-commerce auch als einer der Besten ausgezeichnet. Beim Innovationspreis-IT der Initiative Mittelstand 2012 und beim Industriepreis 2012 landete Secura GmbH unter den Besten. Beim HOSTING&SERVICE PROVIDER AWARD 2012 verfehlte Secura nur knapp die Gewinner-Nominierung.Seit 2013 ist Secura auch bei den Neuen Top Level Domains sehr aktiv. Secura meldet Marken für die Sunrise Period als Official Agent des Trade Mark Clearinghouse an.ICANN-Registrar Secura GmbHFrohnhofweg 18D-50858 KoelnGermanyPhone: +49 221 2571213Fax: +49 221 9252272secura(at)domainregistry.dehttp://www.domainregistry.dehttp://www.com-domains.com

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Date: 04/24/2019 - 18:30
Language: English
News-ID 1548746
Character count: 2061
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Firma: Secura GmbH
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