register free | resend password


Engagement Labs Conducts The 2020 Sunday Big Game Sponsorship Study For Fortune 500 Brand

ID: 1555372
recent pressrelease next pressrelease

(businesspress24) -
New Brunswick, NJ/Montreal, QC - January 21, 2020 - Engagement Labs Inc. (TSXV: EL) (the Company) announced today that it has signed a contract to conduct a TotalSocial® 2020 Big Game Evaluation Study for a Fortune 500 brand to assess the impact of the brand marketers Big Game advertising and sponsorship activities. The study is a part of the Engagement Labs ongoing work in sponsorship evaluation and will measure the effectiveness during the upcoming NFL championship game on February 2. The Clients program is valued at CAD $79,500.

Most of the Big Game advertisers say that generating buzz is a key objective behind expenditures of more than $5 million for a 30 second ad, said Engagement Labs CEO Ed Keller. By participating in our TotalSocial Big Game studies, brand marketers can truly know whether they achieved against that buzz objective.

This winter, a ground-breaking article on the impact of the Big Game advertising written by executives of Engagement Labs was published in the prestigious Journal of Advertising Research. The article revealed the difficulties many brands have in generating buzz during the Big Game and offered reasons why. The article found that in the 2019 game the most successful Big Game advertisers were Bud Light, Budweiser, Doritos, Kia, the NFL, Pepsi, and TurboTax.

About Engagement Labs
Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.

To learn more visit www.engagementlabs.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Vanessa Lontoc / Ed Keller, CEO
Engagement Labs
vanessa.lontoc(at)engagementlabs.com / ed.keller(at)engagementlabs.com




More information:
http://https://www.thegeneratorworldnew.com https://www.fdb-volet-roulant.fr/ https://



Keywords (optional):



Company information / Profile:

PressRelease by

Requests:





PressContact / Agency:



published by: irw
print pressrelease  send to a friend  

Date: 01/21/2020 - 14:05
Language: English
News-ID 1555372
Character count: 4071
Kontakt-Informationen:
Firma: Engagement Labs Inc.
Ansprechpartner: Feedback to businesspress24.com about Pressrelease-id:
Stadt: Wien
Telefon:

Meldungsart:
Versandart:
Freigabedatum:
Comments:



Number of hits: 360

Linking-Tips:



Direct Link to this PressRelease:






We would appreciate a link in your News-, Press- or Partner-Site.

Comments on this PressRelease






All members: 9 437
Register today: 0
Register yesterday: 0
Members online: 0
Guests online: 104


Don't have an account yet? You can create one. As registered user you have some advantages like theme manager, comments configuration and post comments with your name.