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Avoury®, the new brand launched by Melitta Single Portions, is working with SABIC’s TRUCIRCLE™ portfolio of solutions and services to create its pioneering new premium organic tea capsules, made from certified circular polypropylene (PP) that uses feedstock made from used plastic.

ID: 1561271
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(businesspress24) - Avouryd an innovative use of recycled, transparent plastic tea capsules in the industry, representing an exciting step towards a more sustainable future with products which are easier to recycle and that help to create a circular economy for plastics.

Avourych enables the consumer to make a premium cup of tea with just the click of a button. The transparent tea capsules take the consumer experience one step further, allowing them to not only taste the high quality tea but also see it inside the capsule.

Holger Feldmann, CEO at Melitta Single Portions, said:

SABICans design for recyclability, mechanically recycled products, certified circular products from feedstock recycling of used plastic and certified renewables products from bio-based feedstock.

Mark Vester, Circular Economy Leader at SABIC, said:

SABIC leaves while supporting to address food safety regulations required for food and beverage products. The packaging is heat resistant to protect the tea leaves, whilst enabling the tea to freely develop its flavors and nuances at the click of a button.

Since the launch in late 2019, SABIC

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• SABIC and brands marked with ™ are trademarks of SABIC or its subsidiaries or affiliates.
• SABIC should be written in every instance in all uppercase.
• Avoury® is a brand of Melitta Single Portions GmbH & Co. KG.


SABIC is a global diversified chemicals company, headquartered in Riyadh, Saudi Arabia. SABIC manufactures on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high performance plastics, agri-nutrients and metals.

SABIC supports its customers by identifying and developing opportunities in key end-use applications such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation and clean energy. Production in 2019 was 72.6 million metric tons.

SABIC has more than 33,000 employees worldwide and operates in around 50 countries. Fostering innovation and a spirit of ingenuity, SABIC has 12,540 global patent filings, and has significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South Asia and North Asia.


Avoury® is a brand of Melitta Single Portions GmbH & Co. KG, which has its head office in Minden, Germany. The brand embodies the Melitta Group’s vision to make life more delectable, enjoyable and easier with its future-oriented products. In addition to tea-making machines, the product range includes over 40 types of teas and infusions to suit every taste. As part of the international Melitta Group, Avoury® embodies the values of sustainability, commitment and respect of others and the environment. Premium quality, fair working conditions and the sustainable use of resources are the signature objectives pursued by Avoury®. The brand works hand-in-hand with the Rainforest Alliance and Fairtrade organisations.

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published by: MarketingSolutions
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Date: 10/06/2020 - 11:57
Language: English
News-ID 1561271
Character count: 3480
Firma: Marketing Solutions
Ansprechpartner: Kevin Noels Feedback to about Pressrelease-id:
Stadt: Kapellen
Telefon: 0032 3 31 30 311

Meldungsart: Product
Versandart: send
Freigabedatum: 06.10.2020

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