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Pressemitteilungen zu dem Thema forrester


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PresseMitteilungen zu dem Schlagwort forrester


Simplee Wins Fierce Innovation Award for Healthcare

PALO ALTO, CA -- (Marketwired) -- 08/29/17 -- ® has been named a two-time award winner by : Healthcare Edition in its Financial Operations Solutions category. The Simplee Platform for Patient Financial Care was recognized as an innovative technology platform for healthcare systems to improve care by closing gaps in the patient financial journey.Hospitals partner with Simplee to improve every patient interaction with bills and payments from pre-service visitors to discharged patients by empoweri ...


29.08.2017

New Study Tracks Impact of Patient Financial Care to Patient Satisfaction and Hospital Profits

PALO ALTO, CA -- (Marketwired) -- 07/11/17 -- The rising role and positive impact of patient financial care technology is documented in a newly released Total Economic Impact™ (TEI) commissioned study conducted by Forrester Consulting on behalf of ®. Key findings included a doubling of patient satisfaction ratings, investment payback within three months, and total risk and present-value adjusted benefits of $7.4 million for a 505% return on investment (ROI).The June 2017 study, The Total Econom ...


11.07.2017

LogiGear Announces Latest Version of TestArchitect, the Test Automation Platform, Available at No Cost

FOSTER CITY, CA -- (Marketwired) -- 06/05/17 -- , a world leader in software testing solutions, today announced the newest addition to the TestArchitect™ family, TestArchitect Team. This new edition of TestArchitect is available online at testarchitect.com and is customized to meet small teams'' software testing needs.TestArchitect Team is a module-based, action-driven, no-coding test acceleration platform that reduces the time required to create, maintain, and execute large-scale tes ...


05.06.2017

Independent Research Firm Evaluates LogiGear''s TestArchitect In Its Modern Application Functional Test Automation Tools, Q4 2016 Report

FOSTER CITY, CA -- (Marketwired) -- 03/28/17 -- , a world leader in software testing solutions, today announced it was among the select companies that Forrester invited to participate in its December 2016 evaluation, ."We are beyond pleased to have been invited to participate in this year''s Forrester Wave™ evaluation of Modern Application Functional Test Automation Tools," said Hung Nguyen, CEO of LogiGear. "This is our first time included in a Wave and just being incl ...


28.03.2017

Kinetica to Host Webinar Examining the Use of GPUs to Achieve Digital Transformation Featuring Research Analyst Michele Goetz

SAN FRANCISCO, CA -- (Marketwired) -- 03/23/17 -- provider of the fastest, in-memory database accelerated by GPUs, today announced it will host a live webinar featuring Forrester Research that will examine how to harness critical insights using the power of GPUs to drive digital transformation.The webinar is titled, "Break the Bottlenecks of Insights with Modern Data and Analytics Solutions," and will be held on Tuesday, April 4 at 10:00 am PDT / 1:00 pm EDT. Featured speakers will in ...


23.03.2017

Redis Labs Recognized in the Latest Independent In-Memory Database Platforms Report

MOUNTAIN VIEW, CA -- (Marketwired) -- 02/28/17 -- , the home of Redis and provider of (Redise), today announced it was named a strong performer in the "The Forrester Wave™: In-Memory Databases, Q1 2017," report by Forrester Research. Labs received the highest evaluation scores possible in seven criteria including analytics support, performance, languages supported, use cases, open source and licensing, install base and market awareness.The report notes that "in-memory has becom ...


28.02.2017

Acquia Named a Leader in Web Content Management Systems by Independent Research Firm

BOSTON, MA -- (Marketwired) -- 01/24/17 -- Acquia, the digital experience company, today announced that it was named a Leader in the Forrester Research, Inc. report: "." The report stated that Acquia Cloud provides strong support for core content and component architecture. Clients looking for content analytics, segmentation, multisite management, and API-first delivery features must look to Acquia; the report also stated that Acquia''s strategy is focused on APIs, decoupled ...


24.01.2017

Forrester Research and Enghouse Interactive to Host Webinar: "Moving the Customer Service Dial in Your Contact Center, One Tool at a Time"

PHOENIX, AZ -- (Marketwired) -- 11/17/16 -- today announced a webinar with Forrester Research, "Moving the Customer Service Dial in Your Contact Center, One Tool at Time," scheduled for December 8, 2016 at 2:00 PM ET.Art Schoeller, VP and principal analyst of application development and delivery for Forrester Research, will provide attendees with the guidance to assess the latest innovations in contact center technology, and map capabilities to customer service needs.This webinar wil ...


17.11.2016

Lieberman Software Presents Cloud Security Webinar Featuring Analyst Andras Cser

LOS ANGELES, CA -- (Marketwired) -- 09/19/16 -- The affordability, flexibility and scalability of cloud versus on-premises environments has led to a remarkable rate of new cloud migrations in recent years. But even as the cloud continues to transform the IT infrastructure, there is one constant between physical and virtual environments -- vulnerability to cyber attacks.The security problems an organization faces on premises follow them into the cloud. Attackers use the same automated cyber atta ...


19.09.2016

Datorama Provides Customer Over $9.8MM in Benefits and Increases Marketing Conversions by 25%

NEW YORK, NY -- (Marketwired) -- 09/06/16 -- , a global leader in marketing analytics innovation, today announced the results of an independent study conducted by Forrester Consulting that quantifies the financial and operational benefits gained using Datorama for a leading telecommunications and media company. The USD $15+ billion enterprise implemented the company''s Marketing Integration Engine and achieved a three-year total economic benefit totaling nearly USD $10 million, largel ...


06.09.2016

Electronics Retailer Darty Boosts Profit Margins with Mirakl Marketplace Solution

BOSTON – Aug. 18, 2016 – Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study published by Forrester Research[1], Darty attributes its marketplace success to buy in from C-level support and the foresight to start with non-overlapping product categories, de ...


18.08.2016

New Data: How Employee Disengagement Is Costing Enterprises Billions

SAN JOSE, CA -- (Marketwired) -- 07/27/16 -- Today, , creator of cloud-based visual workplaces, revealed new data from a recent Forrester Consulting study(1) that is highlighted in a new Prysm-authored that exposes why employee disengagement has grown to pandemic proportions, costing companies billions in lack of productivity and employee turnover. Data from cited in the paper shows:Seventy-one percent of information workers said they would be somewhat or much more likely to remain at their c ...


27.07.2016

Perfecto cited as a Leader for Mobile Front-End Test Automation

LONDON – May 11, 2016 – Perfecto Mobile, the market leader in empowering enterprises to deliver high-quality digital experiences, today announced it has been cited as a Leader in “The Forrester Wave™: Mobile Front-End Test Automation Tools, Q2 2016.” In its 40-criteria evaluation of mobile front-end test automation tools, Forrester Research, Inc. identified the 10 most significant providers and individually analysed their ability to help application development and delivery (AD&D) profession ...


11.05.2016

autoGraph.me(R) CEO Henry Lawson to Speak on the Future of Marketing Data at Upcoming Forrester, IAB and DataIQ Events in London

SEATTLE, WA and LONDON, UNITED KINGDOM -- (Marketwired) -- 05/04/16 -- CEO and recent "" awardee Henry Lawson will be featured at a number of events across May, speaking on the topic of "the Future of Marketing Data." autoGraph.me provides User Generated Profiles (UGP) and the Profile Cloud™ to database and loyalty marketers to increase ROI, consumer engagement and speed of adoption of opt-in data, and to help marketers comply with EU GDPR.At a time when third-party data an ...


04.05.2016

Lastline Emerges as Leader in Advanced Malware Detection in Forrester Research Automated Malware Analysis

REDWOOD CITY, CA -- (Marketwired) -- 04/26/16 -- Advanced malware protection provider Lastline, Inc. was named a Leader in the newly published Forrester Wave™ Automated Malware Analysis, Q2 2016 report, and is recognized as the strongest solution among the eleven malware detection solutions evaluated.Lastline Enterprise is ranked as the strongest current Automated Malware Analysis (AMA) solution, in an evaluation that included vendors such as FireEye, Fidelis, Palo Alto Networks and CheckPoint. ...


26.04.2016

Free Web Event: RedPoint Global on Recent Data Trends and What They Mean for Marketers

WELLESLEY HILLS, MA -- (Marketwired) -- 04/20/16 -- RedPoint Global, a leading provider of data management and customer engagement solutions, will feature guest speaker Brian Hopkins from Forrester Research, one of the most influential technology research and advisory firms in the world, for an in-depth webcast designed to help marketers capitalize on the latest trends in data-driven marketing.Hosted by DM News, the webinar will address the latest buzz: customer data platforms (CDPs), "mad ...


20.04.2016

Free Web Event: CRM Magazine to Host Live Webcast With RedPoint Global on Mastering Intelligent Customer Engagement in the Digital Age

WELLESLEY HILLS, MA -- (Marketwired) -- 03/30/16 -- RedPoint Global, a leading provider of data management and customer engagement solutions, will team up with guest speaker Rusty Warner from Forrester Research, one of the most influential technology research and advisory firms in the world, for an in-depth webcast designed to help CRM professionals leverage customer data from both digital and traditional sources to master intelligent customer engagement.Hosted by CRM Magazine, the discussion w ...


30.03.2016

New Independent Report Interviews ZINFI Customer NetMotion Wireless in Its Discussion of Through-Channel Marketing Automation Best Practices

PLEASANTON, CA -- (Marketwired) -- 03/22/16 -- ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, today announced that -- a ZINFI customer and adopter of its UCM technology -- was interviewed for a recent report from Forrester for its deployment of channel marketing best practices. The December 2015 report, entitled "Four Best Practices for Applying Through-Channel Marketing Automation: Optimizing Your TCMA Rollout," is based on interviews wit ...


22.03.2016

Free Webcast: Direct Marketing News to Host Forrester, RedPoint Global on How to Talk So IT Will Listen

WELLESLEY HILLS, MA -- (Marketwired) -- 02/22/16 -- RedPoint Global, a leading provider of data management and digital marketing software, will join Forrester Research, one of the most influential research and advisory firms in the world, for an in-depth webcast designed to improve collaboration between marketing and IT. Hosted by Direct Marketing News, the discussion will cover the disconnect that sometimes occurs between marketers and IT professionals when trying to collaborate on data-driven ...


22.02.2016

RightScale Cited As a Leader by Independent Research Firm

SANTA BARBARA, CA -- (Marketwired) -- 01/28/16 -- RightScale® Inc., a demonstrated leader in enterprise today announced that it was among the select companies invited to participate in a report by Forrester Research, "The Forrester Wave™: Hybrid Cloud Management Solutions, Q1 2016" that was released on January 8, 2016.RightScale was named a leader in Hybrid Cloud Management solutions and had the top score of all vendors in the strategy category. The full report is available for downl ...


28.01.2016

Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm

REDWOOD CITY, CA and BRUSSELS, BELGIUM -- (Marketwired) -- 01/06/16 -- Selligent, a leading provider of , today announced its inclusion in the November 2015 report by Forrester Research titled, "." The report includes Selligent as one of twenty vendors whose capabilities include campaign tools, analytics tools, and automation capabilities.The report states that vendors "...must provide marketers with the orchestration and intelligence of real-time interaction management platforms ...


06.01.2016

MarketLive Hosts B2B E-Commerce Webinar Featuring Research Analyst Andy Hoar

PETALUMA, CA -- (Marketwired) -- 11/09/15 -- , the leading e-commerce technology platform for fast-growing retailers, today announced a webinar to offer e-commerce companies best practices for deploying and managing omni-channel websites that focus on the rapidly growing B2B segment and B2B/B2C segment. Joining MarketLive on the webinar will be guest speaker Forrester research analyst Andy Hoar and Enesco vice president, Pam Schechtman, who will share Enesco''s key learnings and tips ...


09.11.2015

Snowflake Computing, Amazon Web Services to Host Webinar on Leveraging the Cloud for Data Analytics Featuring Independent Research Firm

SAN MATEO, CA -- (Marketwired) -- 10/30/15 -- , the cloud data warehousing company, today announced it will host a live, complimentary webinar featuring (AWS) and Forrester Research on Thursday, Nov. 5, at 10 a.m. PST/1 p.m. EST. The will feature use cases illustrating how to prioritize big data investments and cloud technology.Guest speaker , VP and principal analyst for Forrester Research covering big data, data management and analytics technology architecture, will join Michael Ruiz, solut ...


30.10.2015

Striim to Host Three Webinars on Streaming Data Integration and Streaming Analytics With Forrester Research, TDWI and the Bloor Group

PALO ALTO, CA -- (Marketwired) -- 10/07/15 -- WebAction, Inc., provider of the ™ platform for end-to-end streaming data integration and streaming analytics, today announced that the company will co-host three webinars this month. The discussion will be focused on how enterprises can leverage streaming data integration and intelligence (the two i''s of Striim) to help deliver on the promises of Big Data investments and ETL.Striim CTO and founder, Steve Wilkes, will be joined by guest s ...


07.10.2015

Aptos Named a Leader by Global Independent Research Firm

MONTREAL, QC -- (Marketwired) -- 08/12/15 -- (formerly Epicor Retail Solutions) announced it has been named a leader in Forrester Research, Inc.''s latest Wave report on Point of Service (POS). Aptos was among the select companies that Forrester invited to participate in "The Forrester Wave™: Point of Service, Q3 2015."As part of its evaluation, Forrester "identified the 10 most significant providers in the category" and evaluated them against 59 criteria. The rep ...


12.08.2015

CloudFlare Named as a Leader in DDoS Services by Independent Research Firm

SAN FRANCISCO, CA -- (Marketwired) -- 08/05/15 -- , the leading Internet performance and security company, has been identified by Forrester Research, Inc. as a Leader in The Forrester Wave™: DDoS Services Providers, Q3 2015 report. CloudFlare''s DDoS solutions received the highest possible scores for attack types defended, data/scrubbing center geographic presence, detection tactics, and SSL traffic inspection.The report noted that CloudFlare boasts fast mitigation times, and that Clo ...


05.08.2015

Zscaler Recognized as a Leader in SaaS Web Content Security Market by Independent Research Firm

SAN JOSE, CA -- (Marketwired) -- 07/01/15 -- , the Internet security company, today announced that Forrester Research, Inc. has recognized Zscaler as a Leader in the SaaS Web Content Security market in the recently released report, ™: SaaS Web Content Security, Q2 2015. In the brand new report, Zscaler earned the highest scores of any company reviewed by Forrester in the following three categories evaluated: Current Offering, Strategy and Market Presence. As a part of preparing their analysis, ...


01.07.2015

RedPoint Global Demonstrates How to Power Platform Marketing at Merkle''s Marketing Executive Summit 2015

WELLESLEY HILLS, MA -- (Marketwired) -- 06/11/15 -- Many marketers today understand the value of customer data in marketing operations, yet few have mastered how to implement the right strategy for leveraging these insights. At , RedPoint Global will host a breakfast workshop, "Orchestrating Your Strategy: 3 Ideas to Power Platform Marketing," led by Jason McNellis, RedPoint VP of product strategy and a former Forrester analyst. Attendees will learn how to master addressability at sca ...


11.06.2015

DataXu Recognized as a Leader by Independent Analyst Firm

BOSTON, MA -- (Marketwired) -- 06/03/15 -- DataXu, a leading provider of , today announced that it has received the highest score in the current offering category, including the highest scores in buying, data and analytics offerings criteria in from Forrester Research Inc.Out of the nine companies evaluated, DataXu also received the highest score possible for market presence and corporate strategy. Forrester screened 22 vendors and included nine of them in this 53 criteria evaluation.Forrester ...


03.06.2015

JAMF Software Announces Webinar Featuring Leading Research Firm

MINNEAPOLIS, MN -- (Marketwired) -- 05/18/15 -- , the leader in Apple device management, today announced it is hosting a free webinar featuring Forrester Research titled, on May 21, 2015."Integrating PC Alternatives in the Enterprise" webinar Thursday, May 21, 2015 at 2 p.m. EDT / 1 p.m. CDT / 11 a.m. PDT Featuring David Johnson, principal analyst, Forrester ResearchChances are that you have employees using devices other than PCs at your firm today, and they''re doing thi ...


18.05.2015

Forrester Analyst Joins RedPoint Global

WELLESLEY HILLS, MA -- (Marketwired) -- 05/18/15 -- RedPoint Global Inc. (), a leading provider of data management and customer engagement software, announced today that Forrester Senior Analyst Jason McNellis has joined the company as Vice President of Product Strategy.McNellis brings years of experience in helping marketing and customer insight professionals leverage data to improve marketing performance. His extensive background in marketing and customer analytics will be valuable in helping ...


18.05.2015

Tricentis Recognized as a Strong Performer in Modern Application Functional Test Automation Tools by Independent Research Firm

VIENNA, AUSTRIA -- (Marketwired) -- 04/20/15 -- , the continuous testing company and global leader in end-to-end testing solutions for enterprises, was among the select companies that Forrester Research invited to participate in The Forrester Wave™: Modern Application Functional Test Automation Tools, Q2 2015. In this evaluation, "Tricentis clearly stands out for its model-based test automation approach, with strong test automation design capabilities and sophisticated test assets reuse ca ...


20.04.2015

MediaPlatform Introduces ScreenCaster Product

LAS VEGAS, NV -- (Marketwired) -- 04/13/15 -- - MediaPlatform, Inc. (), the leading enterprise video platform enabling on-demand streaming and live rich media webcasting, today announced the release of , a screen recording and live screencasting tool that helps organizations leverage the power of video to enable more compelling product demonstrations, improve training sessions, increase knowledge sharing between employees and more.ScreenCaster is an easy-to-use desktop application for creating ...


13.04.2015

Independent Research Firm''s Big Data Predictive Analytics Report Cites RapidMiner as "a Rock-Solid Enterprise Solution With Cloud Capability"

BOSTON, MA -- (Marketwired) -- 04/01/15 -- , the industry''s easiest-to-use Modern Analytics platform for Big Data, announced today it has been positioned by Forrester Research as a Strong Performer in "The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015"(1) report.Predictive analytics represents a key opportunity in today''s business world. However, limiting these insights to just data scientists is shortsighted, preventing the business units wit ...


01.04.2015

Independent Research Firm Recognizes Information Builders as a Leader in Enterprise Business Intelligence

NEW YORK, NY -- (Marketwired) -- 03/27/15 -- Information Builders, a leader in () and analytics, information integrity, and integration solutions, today announced that Forrester Research cited the company as a Leader in its report, "The Forrester Wave™: Enterprise Business Intelligence Platforms, Q1 2015." The evaluation is based on Information Builders'' WebFOCUS BI and analytics platform, which Forrester recognized as a preferred choice for enterprises where high-end scal ...


27.03.2015

Pegasystems Positioned as a Leader in CRM, BPM-Platform-Based Case Management, and iBPMS in Three Industry Reports by Two Leading, Independent Analyst Firms

CAMBRIDGE, MA -- (Marketwired) -- 03/26/15 -- (NASDAQ: PEGA), the software company empowering the world''s leading enterprises with strategic business applications, today announced it has been named a Leader in:The Forrester Wave™: Customer Relationship Management (CRM) Suites For Large Organizations, Q1 2015, in which Forrester ranks nine vendors with the most significant CRM suites;The Gartner Magic Quadrant for BPM-Platform-Based Case Management Frameworks, in which Gartner evalua ...


26.03.2015

Innotas Recognized as a "Leader" in Portfolio Management by Leading Research Firm

SAN FRANCISCO, CA -- (Marketwired) -- 03/24/15 -- Innotas today announced that Forrester Research recognized it as a "Leader" in Portfolio Management in its recently-released report, "The Forrester Wave™: Portfolio Management For The Tech Management Agenda, Q1 2015" (March 2015)*. This positioning is based on analyst evaluation of Innotas'' Cloud Portfolio Management solutions.Based on an analysis of 10 vendors'' Portfolio Management capabilities and how ...


24.03.2015

Clustrix Presents: "Is it Really Time to Replatform Your E-commerce Site?"

SAN FRANCISCO, CA -- (Marketwired) -- 02/05/15 -- , provider of the first scale-out database designed to meet the needs of fast-growing e-commerce sites, today announced that Lily Varon, researcher at Forrester Research, Inc. will join Tony Barbagallo, chief marketing officer at Clustrix as a guest speaker in a webinar exploring the current state of e-commerce technology investment and platform trends: "Is it Really Time to Replatform Your E-commerce Site?"Omni-channel retailing, glob ...


05.02.2015

MediaPlatform Recognized as a Leader in Enterprise Video Platforms and Webcasting

LOS ANGELES, CA -- (Marketwired) -- 02/04/15 -- MediaPlatform, Inc. (), the leading enterprise video solution, today announced that it has been recognized by Forrester Research, Inc. as a Leader in the report, The Forrester Wave™: Enterprise Video Platforms and Webcasting, Q1 2015.The full report can be downloaded at:The report is a 24-criteria evaluation of the 16 most significant enterprise video platform and webcasting vendors. According to Forrester, "Video is becoming a more common ch ...


04.02.2015

MarketLive Recognized for Its Global B2C Commerce Suite in Independent Research Study

PETALUMA, CA -- (Marketwired) -- 01/19/15 -- MarketLive, the leading Total Commerce technology platform for fast-growing retailers, announced today that its global commerce suite has been recognized by Forrester Research in its most recent analysis of commerce vendors.The just-released research study, entitled , evaluated the leading 11 vendors of enterprise-class suites, as determined by selection criteria including revenues, mindshare and market share. The report cites MarketLive''s ...


19.01.2015

Independent Study Defines the Need for Modern Application Platforms

RESTON, VA -- (Marketwired) -- 01/13/15 -- Appian, provider of the leading for (BPM) and solutions, today announced the availability of a new commissioned research study conducted by Forrester Consulting on behalf of Appian, that identifies the need for new application development platforms and approaches to meet the demands of 21st-Century business. The study, titled "," is based on survey data from IT managers and business directors on the current trends, challenges, and benefits ...


13.01.2015

Oracle Study Shows Retail Organizations Leading Shift to Modern Marketing Best Practices

NEW YORK, NY -- (Marketwired) -- 01/13/15 -- National Retail Federation Big Show 2015 -- Oracle (NYSE: ORCL)To create a meaningful dialogue with customers, marketers need to leverage modern marketing best practices for executing personalized, targeted marketing campaigns across multiple channels. But modern marketing adoption rates vary from industry to industry, with some industries embracing marketing technologies and associated best practices faster than others. To assess marketing maturity ...


13.01.2015

OutSystems Named a Leader in Enterprise Public Cloud Platforms for Rapid Developers by Independent Research Firm

SINGAPORE -- (Marketwired) -- 01/06/15 -- , the platform provider, has been positioned as a Leader in The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014. Forrester Research, Inc. believes that public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers.The Forrester Wave: Enterprise Public Cloud Pla ...


07.01.2015

harmon.ie Releases Independent Research Study

BOSTON, MA -- (Marketwired) -- 12/16/14 -- Organizations investing in cloud, mobile and collaboration technologies need a unified strategy, and IT decision makers are now charged with helping people get the full, contextual picture of their work priorities across disparate systems. recently commissioned Forrester Consulting to conduct a custom study of U.S. IT decision makers to explore the business use case of cloud-based technology investments and how they plan to develop the optimal end-use ...


16.12.2014

Trustwave Named a Leader in Managed Security Services by Independent Research Firm

CHICAGO, IL -- (Marketwired) -- 11/24/14 -- Trustwave today announced the company was named a Leader in the latest Forrester Research, Inc. evaluation of providers. The report, "The Forrester Wave™: Managed Security Services: North America, Q4 2014," identifies the "most significant vendors in the North American market that security and risk professionals can turn to for solving some of their most important security challenges.""Businesses use Trustwave Managed Securit ...


24.11.2014

Solutionary Named a Leader in Managed Security Services by Independent Research Firm

OMAHA, NE -- (Marketwired) -- 11/19/14 -- , an NTT Group security company (NYSE: NTT) and the next-generation managed security services provider (MSSP), today announced the company has been named a "Leader" in "The Forrester Wave™: Managed Security Services: North America, Q4 2014" report (November, 2014). Solutionary was among 13 North American MSSPs that Forrester Research, Inc., evaluated and included in the study. The MSSPs were evaluated on 26 criteria, including their ...


19.11.2014

Applause Launches ARC -- The Application Resource Center -- A New, Free Publication Dedicated to Succeeding in the Apps Economy

BOSTON, MA -- (Marketwired) -- 11/05/14 -- today launched a free publication dedicated to providing expert analysis, information and research on every aspect of today''s apps economy. ''s launch includes the release of two reports from its research arm, . The reports take a deep look at the current state of mobile application quality in the and industries, including a ranking of which brands are leading in these ultra-competitive verticals.is a digital magazine about the ...


05.11.2014

Content and Commerce Need to Come Together to Avoid "Two-Site Syndrome"

SEATTLE, WA -- (Marketwired) -- 10/01/14 -- , the digital business company, announced key findings and analysis of a commissioned study conducted by Forrester Consulting on behalf of Acquia, published today and titled "Bridge the Commerce / Content Divide." The study finds that more than half of all content and commerce teams at online retailers work in silos, separated by disparate technologies. The result is a "two-site" syndrome and broken customer experiences that imped ...


01.10.2014

Apigee Named a Leader Among API Management Solutions by Independent Research Firm

SAN JOSE, CA -- (Marketwired) -- 09/30/14 -- ®, developer of the leading platform for digital business, today announced that it has been named a Leader in report by Forrester Research, Inc. Apigee was among the select companies Forrester invited to participate in this independent report, which evaluated the 11 most significant API management solutions across 40 criteria. Forrester included Apigee as a Leader in API management, citing it to be particularly strong in analytics and its comprehens ...


30.09.2014

SDL to Share Insights and Best Practices at Forrester Forum for Customer Experience Professionals

MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 11/18/13 -- WHAT:(LSE: SDL), the company that enables organisations to enrich their through the entire customer journey, will be speaking at the upcoming .Otto de Graaf, SDL VP of Strategy and Acquisitions will be speaking at the Forum in a session entitled Around the World in One Day: Phileas Fogg & CXM.The session will take a global look at customer experience management, exploring the impact that digital technology has had on the customer j ...


18.11.2013

ClearSlide Announces New ClearSlide Insights Effort to Boost Sales Leader Effectiveness

SAN FRANCISCO, CA -- (Marketwired) -- 11/14/13 -- ClearSlide, provider of the leading sales engagement platform, today announced an important step forward in helping sales leaders more effectively run their businesses and manage their teams with the launch of the ClearSlide Insights effort, which will offer customizable proactive alerts and insights behind key sales productivity drivers.The ClearSlide platform auto-logs sales team activity, delivering analytics to sales leaders to provide visib ...


14.11.2013

RadiumOne Launches Connect, the World's First Free Push Notifications Software Empowering Brands to Reach Customers On-the-Go

SAN FRANCISCO, CA -- (Marketwired) -- 11/14/13 -- , today announced , the first ever customer relationship management (CRM) software that is free of charge to brands and allows them to send highly personalized, hyper-targeted mobile push notifications. Beyond just push message distribution, RadiumOne Connect gathers data insights to build stronger customer relationships and optimize future intelligent push and online display campaigns on mobile, desktop and Facebook.Today's consumers const ...


14.11.2013

Skytap Launches Development and Test Environments on Amazon Web Services

SEATTLE, WA -- (Marketwired) -- 11/06/13 -- ., the leading provider of self-service application development environments in the cloud, today introduced Skytap Cloud built on Amazon Web Services (AWS) infrastructure. Customers can rapidly and repeatedly deploy development and test environments on AWS infrastructure using Skytap's complete SaaS offering to automate the build, deploy and test lifecycle. The new offering allows users to build and test software on environments that mirror AWS p ...


06.11.2013

Appirio Shows Strong Momentum in Japan With New Office, Customer Wins and Growing Developer Network

SAN FRANCISCO, CA -- (Marketwired) -- 10/30/13 -- , a global cloud services provider, has announced the expansion of its team and new office in Japan, coupled with recent industry recognition and a growing number of customer wins. Established in 2008, Japan is home to Appirio's first office abroad. Since that time, Appirio has tripled its employee base in Japan and has recently moved to a larger Tokyo office better suiting its expanding team.Appirio is also growing its crowdsourced develop ...


30.10.2013

Liaison Technologies Presents Webinar Featuring Independent Research Firm

ATLANTA, GA -- (Marketwired) -- 10/30/13 -- , a global provider of secure cloud-based and services and solutions, today announced a free webinar discussing new tools and techniques available to businesses that can help lower cost while speeding up business processes. During this webinar, guest Forrester Research Principal Analyst, Noel Yuhanna and Walter Lindsay, director of product management at Liaison will delve into how IT can become more nimble to swiftly address the industry's grow ...


30.10.2013

Urban Airship Cites Rapid International Growth as Factor in Record Quarterly Results

LONDON, UNITED KINGDOM -- (Marketwired) -- 10/29/13 -- Urban Airship, the global leader in mobile solutions to build relationships with connected consumers today announced rapid international adoption of its Mobile Relationship Management (MRM) solutions driven by its EMEA headquarters in London, which contributed to a record third quarter for Urban Airship. In 2013, more than 150 new global brands adopted Urban Airship's solutions to power their mobile engagement and loyalty programs and ...


29.10.2013

Independent Research Firm Features Urban Airship in Its Report Focused on Push Notifications

PORTLAND, OR -- (Marketwired) -- 10/24/13 -- Urban Airship, the global leader in mobile solutions to build relationships with connected consumers, today announced its inclusion in the October 2013 "Push Mobile Engagement To The Next Level" report by the independent research firm Forrester Research, Inc. Multiple Urban Airship customers were featured, and the company's best practice advice and educational initiatives including its recently published were mentioned.According to Fo ...


24.10.2013

Skytap Cloud Introduces Plugin for the Jenkins Continuous Integration System

SEATTLE, WA -- (Marketwired) -- 10/23/13 -- , the leading provider of self-service application development environments in the cloud, today announced a new Continuous Integration (CI) Plugin for Jenkins, which adds functionality into the Jenkins web user interface to create and manipulate templates and configurations in Skytap Cloud.As an open source, cross-platform system for continuous integration, Jenkins is widely utilized for rapid development and test of software applications. The solutio ...


23.10.2013

Insite Software Named a Strong Performer in the B2B eCommerce Market by Independent Research Firm

MINNEAPOLIS, MN -- (Marketwired) -- 10/07/13 -- , a leading provider of B2B eCommerce platforms and shipping solutions approaching 1000 customers worldwide, today announced it has been recognized by Forrester Research, Inc., as a strong performer in the inaugural Forrester Wave™: B2B Commerce Suites, Q4 2013.Insite Software was among a select group of companies that Forrester invited to participate in the Forrester Wave report. In the evaluation, Forrester reviewed the strengths and weaknesses ...


07.10.2013

SDL to Share Insights and Best Practices at Forrester Forum For Customer Experience Professionals West

NEW YORK, NEW YORK -- (Marketwired) -- 10/07/13 -- WHAT:(LSE: SDL), the company that enables organizations to enrich their through the entire customer journey, will be on site at the upcoming to demonstrate the unique technology and services available to organizations for of the customer journey. Executives will discuss the myriad of ways today's customers impact a business and provide insight into how to optimize the customer experience and engage with them across every device, channel ...


07.10.2013

XO Communications Announces Webinar: Enterprise IT Takes on the Cloud -- Lessons Learned

HERNDON, VA -- (Marketwired) -- 10/07/13 -- A commissioned study conducted by Forrester Consulting on behalf of and Juniper Networks showed that only 20% of IT professionals said they were very satisfied with the cloud providing them with a fast and easy set of resources. Despite this shortfall, less than half said their organization had upgraded or refreshed their network in the last three years. To help IT and network leaders address these challenges, XO Communications today announced that i ...


07.10.2013

New Independent Consulting Study Shows Value of Cloud Services Remains Elusive for Many Enterprises

HERNDON, VA -- (Marketwired) -- 10/02/13 -- Although cloud-based services are now widely utilized by the vast majority of enterprises, a new study by Forrester Consulting has found that many organizations are not realizing the full potential value of these services because their networks are not prepared to support the increased bandwidth demands and complexity of multiple cloud-based services.The September 2013 commissioned study, "Building for the Future: What the New World of Cloud IT M ...


02.10.2013

ON24 Announces First Industry Webinar Academy and Professional Certification Program

SAN FRANCISCO, CA -- (Marketwired) -- 10/01/13 -- , the global leader in and virtual communication solutions, today announced that it is sponsoring the industry's first and an accompanying professional certification program. Launching with a half-day, free-to-attend live online event on October 3, 2013, the unique Webinar Academy will deliver the latest best practices for webinar producers, promoters and presenters."Becoming a certified Webinar Pro makes sense whether you are intere ...


01.10.2013

Message Systems Presents: The Total Economic Impact of the Message Systems Momentum Platform

COLUMBIA, MD -- (Marketwired) -- 09/23/13 -- , the global leader in digital messaging software, today announced that Bob Cormier, vice president and principal consultant at Forrester Consulting, will join Steve Dille, senior vice president of marketing at Message Systems, as a guest speaker for a webinar on September 26. The two will unveil the findings of a new commissioned study conducted by Forrester Consulting on behalf of Message Systems: The Total Economic Impact of the Message Systems Mo ...


23.09.2013

Scout Analytics Unveils Scout Playbooks -- The Industry's First Customer Engagement Orchestration Solution

SEATTLE, WA -- (Marketwired) -- 09/18/13 -- , the leading provider of recurring revenue management solutions, today introduced , a powerful customer engagement orchestration solution for recurring revenue businesses to lower the cost of revenue retention and growth. Leveraging for data integration and for predictive analytics, Scout Playbooks orchestrates workflows and automation across sales, customer success, marketing, product management, and finance teams. By triggering the right engageme ...


18.09.2013

DataXu Announces Industry-First Programmatic Solution for "Guaranteed Media"

BOSTON, MA -- (Marketwired) -- 09/10/13 -- , a provider of programmatic marketing solutions for brands and agencies, today announced the global availability of . The solution enables advertisers to customize their message to each consumer across the entire digital media plan. DataXu for Guaranteed Media extends the company's #1 rated decision technology to work across all digital devices, channels, and media types to deliver the right offer, product, and creative to each individual consume ...


10.09.2013

DataXu Webinar: "How Top Brands Are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing"

BOSTON, MA -- (Marketwired) -- 08/28/13 -- The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we've built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today's always-on, always connected world?Top brands are adopting a customer-centric approach to marketing, leveraging the latest programmatic technologies to gain valuable insights and increase engagemen ...


28.08.2013

Core Audience Named a Strong Performer in New Report Assessing Data Management Platforms

NEW YORK, NY -- (Marketwired) -- 08/21/13 -- , the industry's first data management platform (DMP) built for brands, today announced it was named a strong performer in "The Forrester Wave™: Data Management Platforms, Q3 2013" -- the first report from Forrester Research, Inc. to evaluate current data management platform (DMP) vendors.The report appraised seven DMPs based on their current offering, strategy and market presence. Core Audience was recognized for its "own your da ...


21.08.2013

Omni-Channel Service Important for Improving Customer Experience According to Independent Research

SUNNYVALE, CA -- (Marketwired) -- 08/13/13 -- A commissioned study conducted by Forrester Consulting on behalf of , a global leader in customer service solutions used by more than 900 organizations worldwide, reveals customers move to other communication channels 75 percent of the time when unsatisfied with a first contact method. Forrester indicates incurred recontact costs can reach millions of dollars(i), and further notes that 42 percent of customer service agents also must use multiple dif ...


13.08.2013

Accellion Offers Compelling Architectural Approach to System-of-Record Integration According to Report by Independent Research Firm

PALO ALTO, CA -- (Marketwired) -- 07/25/13 -- , the pioneer in providing enterprise-class, secure mobile productivity solutions, was among the select companies that Forrester Research, Inc. invited to participate in its July 2013 report, "The Forrester Wave™: File Sync and Share Platforms, Q3 2013."In their evaluation of the Accellion solution, Forrester analysts noted that, "Consistent with its legacy, Accellion continues to place a premium on security and emphasizes a private c ...


25.07.2013

Tag Management Evolving Into Key Digital Data Distribution Platform, According to New Study From Tealium and Independent Consulting Firm

SAN DIEGO, CA -- (Marketwired) -- 07/09/13 -- While is still viewed as a key tool for managing digital marketing vendor tags, a vast majority of marketers now see its greater value as a method for collecting and exchanging data between visitors and digital marketing vendors, according to a July 2013 study, "," by Forrester Consulting, a division of Forrester Research.In the 14-page study, commissioned by Tealium and conducted by Forrester Consulting, 94 percent of respondents said th ...


09.07.2013

RagingWire Selected as a Finalist in the Prestigious 'Outside In' Customer Experience Awards

SACRAMENTO, CA -- (Marketwired) -- 06/25/13 -- RagingWire Data Centers, the nation's , announced today that the company has been named a finalist in the Forrester Research Outside In Customer Experience Awards in the Governance category. The awards recognize organizations that excel at the practices needed for planning, creating, and managing a superior customer experience. Past award finalists include JetBlue Airways, Cisco Systems, Adobe Systems, American Express, and Dell."RagingWi ...


25.06.2013

Appirio Named a Leading Provider of Salesforce Implementation Services in Independent Research Firm's Report

SAN FRANCISCO, CA -- (Marketwired) -- 06/20/13 -- , a global cloud services provider, today announced it has been identified as a strong performer among Salesforce implementation services options worldwide by Forrester Research, Inc., an independent technology research firm.In the June 2013 report, "The Forrester Wave™: Salesforce.com Implementation Services, Q2 2013," Forrester evaluated and ranked the top 10 most significant implementation partners globally. They evaluated the firm ...


20.06.2013

MapR Technologies and Cisco to Host Webinar on Productionizing Hadoop Featuring Independent Research Firm

SAN JOSE, CA -- (Marketwired) -- 06/17/13 -- the Hadoop technology leader, and Cisco, are hosting a one-hour webinar titled: "Productionizing Hadoop: Seven Architectural Best Practices," featuring guest speaker Mike Gualtieri, principal analyst, Forrester Research, Inc., on Thursday, June 20, 2013. During the webinar Mr. Gualtieri, along with experts from MapR and Cisco, will present the architectural qualities necessary to successfully productionize Hadoop.The webinar will feature b ...


17.06.2013

Janrain Helps Websites Speed Registration and Reduce Cart Abandonment by Integrating Login With Amazon

PORTLAND, OR -- (Marketwired) -- 05/30/13 -- , a leading provider of user management solutions for the social web, today announced integration with Login with Amazon. Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to register, sign in and check-out using their existing Amazon account, turning guest checkout visitors into recognized customers with personalized shopping experiences."Amazon is consider ...


30.05.2013

eG Innovations Announces Performance Management Webinars

ISELIN, NJ -- (Marketwired) -- 05/21/13 -- eG Innovationsthe award-winning provider of automated performance management solutions for virtual, cloud and physical IT infrastructures, today announced the dates for its upcoming Webinar series.When: Thursday, May 23, 2013 at 3:00 pm SGT (Singapore)Register here:When: Thursday, May 23, 2013 at 11:00 am CEST (Amsterdam)Register here:When: Friday, May 24, 2013 at 2:00 pm CEST (Amsterdam)Register here:When: Wednesday, May 29, 2013 at 2:00 pm ET (New Y ...


21.05.2013

RPost E-Signature Services Cited as a Strong Performer by Independent Research Firm

LOS ANGELES, CA -- (Marketwired) -- 05/14/13 -- RPost, the global standard for email delivery proof, encryption, and e-signatures with its Registered Email® services, today announced that Forrester Research, Inc. has recognized as a strong performer in electronic signature services, according to the report, The Forrester Wave™: E-Signatures, Q2 2013. RPost was among the select companies that Forrester Research invited to participate in its Forrester Wave™: E-Signatures report. In this evaluati ...


14.05.2013

Appian Named a Leader in Smart Process Applications by Independent Research Firm

RESTON, VA -- (Marketwired) -- 05/06/13 -- Appian, the market leader in modern (BPM) software, has been named a Leader by Forrester Research, Inc. in the independent research firm's report: "The Forrester Wave™: Smart Process Applications, Q2 2013". According to the report, smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. To help CIOs find the rig ...


06.05.2013

Covario Grows Fastest Among Top Search Agencies Ranked by Ad Age

SAN DIEGO, CA -- (Marketwired) -- 05/02/13 -- Advertising Age magazine has just issued its reporting that Covario, one of the world's leading independent search marketing agencies, grew by 31 percent in 2012 to lead the way in terms of U.S. revenue growth relative to the nation's largest search firms -- most with revenues exceeding $25 million.Ad Age reported that , exclusive of gross media costs, grew to about $30.5 million last year, making it one of only three privately-held searc ...


02.05.2013

Fujitsu Recognized as a Leader of Point-of-Service Solutions

SUNNYVALE, CA -- (Marketwired) -- 04/29/13 -- today announced it has been recognized in the Leaders category of , Q2 2012, recently published by The report findings are based on a 70-point criteria evaluation of Point-of-Service vendors. Forrester, which reviewed the solution, looked at how companies such as Fujitsu are helping retailers implement large-scale PoS systems.The report indicates that PoS vendors have significantly improved their store inventory management capabilities; Fujitsu i ...


29.04.2013

Daptiv's Adapt 2013 Conference Convenes PPM Leaders From Around the World

SEATTLE, WA -- (Marketwired) -- 04/23/13 -- Daptiv, the on-demand leader in , kicks off its biennial user summit, Adapt 2013, this week at the Westin La Cantera Resort in San Antonio, Texas from April 23-26, 2013. The customer event centers on the theme of "Transforming to Win." Daptiv experts and executives will share the latest insights, training content, and know-how on PPM best practices.Daptiv's CEO John Baldwin will deliver the opening keynote speech focusing on the theme o ...


23.04.2013

Shoutlet Takes Top Honors for Its Current Offering in Social Relationship Platform Report by Leading Independent Research Firm

MADISON, WI -- (Marketwired) -- 04/16/13 -- Shoutlet®, the leading independent cloud-based social marketing platform, today announced that Shoutlet 6.0 received the highest score for current offering in "" report by Forrester Research, Inc. Shoutlet was among a select group of companies invited to participate in the report, which evaluated "The Eight Providers That Matter Most" in the Social Relationship Platform (SRP) category.The recently published report declared "Sh ...


16.04.2013

KANA Launches Industry's First Omni-Channel Customer Service Suite

SUNNYVALE, CA -- (Marketwired) -- 04/16/13 -- , a global leader in customer service solutions delivered on-premises or in the cloud and used by more than 900 organizations worldwide, today introduced the industry's first end-to-end omni-channel customer service suite -- the next generation of -- in direct response to the new "everyone serves" customer experience imperative.Customer expectations have risen dramatically, demanding an end to silo-based organizations and inconsisten ...


16.04.2013

The Agency Inside Harte-Hanks and Alcon Laboratories to Present at Forrester Marketing Forum

YARDLEY, PA -- (Marketwired) -- 04/15/13 -- The Agency Inside® Harte-Hanks (), an omnichannel customer engagement agency of Harte-Hanks (NYSE: HHS), announced that it will present the case study Customer Engagement = Loyalty & Revenue with client Alcon Laboratories at the Forrester Forum of Marketing Leaders, in Los Angeles, CA on Friday, April 19, 11:30 a.m. to noon. Julie Collins, director, global digital marketing, Alcon Laboratories and Michele Fitzpatrick, executive vice president, str ...


15.04.2013

SDL Receives Top Score Among All Vendors in Experience Management Category According to Independent Research Firm

MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 04/09/13 -- (LSE: SDL) today announced that Forrester Research, Inc., has given the company top scores among all vendors in the Experience Management Category, as published in "The Forrester Wave™: Web Content Management for Digital Customer Experience, Q2 2013" . Forrester selected SDL as one of ten of the most significant technology providers in this category for inclusion in their report. The Forrester report marks the latest recognit ...


09.04.2013

Sitecore Cited as a Strong Performer for Digital Customer Experience by Independent Research Firm

SAN FRANCISCO, CA -- (Marketwired) -- 04/08/13 -- Sitecore today announced that it has been recognized as a Strong Performer in the April 2013 report by Forrester Research Inc., titled "The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013."According to Forrester, Sitecore received the second highest score among all vendors for product strategy and ranked in the top three for current offering. Forrester further states that Sitecore is among vendors " ...


08.04.2013

Rocket Fuel's Programmatic Buying Platform Delivers Superior ROI for Agencies & Advertisers

REDWOOD CITY, CA -- (Marketwired) -- 04/03/13 -- , the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that Forrester Consulting has completed a commissioned study entitled "Measuring the Total Economic Impact of Rocket Fuel." Forrester concluded that Rocket Fuel's programmatic media buying technology delivers an average return on investment (ROI) increase of 229% for agencies and 192% for advertisers over a three-year peri ...


03.04.2013

Independent Research Analyst Andy Hoar to Keynote Chicago Strategy Session on B2B eCommerce Strategies for Manufacturers and Distributors

CHICAGO, IL -- (Marketwire) -- 03/27/13 -- , a leading provider of B2B and B2C eCommerce platforms and shipping solutions with more than 950 customers worldwide, today announced it will host a complimentary half-day strategy session: Breakout Strategies for B2B eCommerce for Manufacturers and Distributors in Chicago on April 18.The rapidly expanding B2B eCommerce market is expected to quickly outpace that of the B2C market. Per industry analyst firm Forrester, while the B2C eCommerce market siz ...


27.03.2013

Integrate Launches AdHQ to Liberate Media Buyers Trapped in Spreadsheet Hell

PHOENIX, AZ -- (Marketwire) -- 03/20/13 -- , a leading advertising technology provider, today announced the release of AdHQ, a comprehensive workflow management solution for brand and agency advertisers and media buyers. Integrate's AdHQ empowers media and brand managers to effectively plan, launch, analyze and optimize cross-channel marketing campaigns across multiple forms of performance, digital and traditional media.Marketing needs to be smarter, more relevant, and focused on effective ...


20.03.2013

Independent Study Finds Mattersight's Behavioral Analytics Service Clients Can Achieve 462% ROI and Payback Period of 1.4 Months

CHICAGO, IL -- (Marketwire) -- 03/12/13 -- Mattersight Corporation (NASDAQ: MATR) today announced the results of a Forrester Consulting Total Economic Impact (TEI) study commissioned by Mattersight for its Service. Forrester concluded that Behavioral Analytics would likely generate a risk-adjusted return on investment (ROI) of 462%, and a payback period of 1.4 months, based on a composite organization.Four existing U.S. customers were interviewed for the study, including a multinational divers ...


12.03.2013

Pegasystems Recognized as a Leader in BPM Suites by Independent Analyst Firm

CAMBRIDGE, MA -- (Marketwire) -- 03/12/13 -- (NASDAQ: PEGA), the leader in (BPM) and a leading provider of (CRM) solutions, announced it was named a leader in the Forrester Research, Inc., report, The Forrester Wave™: BPM Suites, Q1 2013. The report ranked ten vendors based on extensive set of evaluation criteria. Pegasystems was ranked by Forrester as highest among all vendors in the current offering category.Forrester sees the BPM industry maturing to "help the enterprise embrace and ...


12.03.2013

Appian Named a Leader in BPM Suites by Independent Research Firm

RESTON, VA -- (Marketwire) -- 03/11/13 -- Appian, the market leader in modern (BPM) software, has been named a Leader by Forrester Research, Inc. in the independent analyst firm's "Forrester Wave™: BPM Suites, Q1 2013" report. The report evaluates BPM Suite vendors across 59 key criteria to help enterprise architects select the right solution to support launching and scaling enterprise-wide BPM programs.Appian's BPM platform drives new levels of enterprise efficiency and c ...


11.03.2013

Joe Stanhope Joins SDL

MAIDENHEAD, UNITED KINGDOM -- (Marketwire) -- 03/04/13 -- (LSE: SDL) has today announced that industry expert and former Forrester Research analyst Joe Stanhope joins SDL as Chief Strategy Officer of its and division.Stanhope brings an extensive knowledge and understanding of the creation and application of marketing intelligence from digital channels to SDL. In Stanhope's new role, he will focus on guiding brands to become smarter about where they invest marketing spend in order to del ...


04.03.2013

Social Marketing Report Advises Using Website Surveys as One Way to Measure Whether Discovery Drives Exploration

MONTREAL -- (Marketwire) -- 02/28/13 -- , a leading and trusted provider of online Voice of Customer (VoC) analytics derived from actual visitor feedback, today announced that a recent Forrester Research report, "," November 21, 2012, found that website surveys are one of two strategies that can bridge the gap between tracking the reach of social campaigns and understanding which social media programs drive exploration.According to the report, "Marketers often launch word-of-mout ...


28.02.2013

Independent Study Reveals BloomReach's Big Data Marketing Application Can Reach 60 Percent More Customers Missed Through Other Channels

MOUNTAIN VIEW, CA -- (Marketwire) -- 02/21/13 -- , creators of leading big data marketing applications, today released the results of a BloomReach commissioned study conducted by Forrester Consulting, "The Total Economic Impact Of BloomSearch." The Total Economic Impact™, a standard methodology developed by Forrester Research Inc., enhances a company's technology decision-making process. The study concludes that a composite, established brand retail organization selling $3.5 bill ...


21.02.2013

Daptiv Continues Strong Growth Trajectory in 2012; North America New Client Sales Up by 58%

SEATTLE, WA -- (Marketwire) -- 02/14/13 -- Daptiv, the on-demand leader in , today announced an impressive 23 percent bookings growth during the last fiscal year. Daptiv strengthened its grip on the market in 2012 and grew its new client business by 32 percent year-over-year, with a 58 percent increase in the North America region alone. The company's success stems directly from the growing adoption of its SaaS based delivery model and Daptiv PPM, its flagship solution that has enabled cust ...


14.02.2013

Serena Software Kicks Off DevOps Drive-In Webinar Series, Announces First Event With Forrester on Feb. 20

SAN MATEO, CA -- (Marketwire) -- 02/12/13 --Monthly Webinar Series to Target Development and Operations Communities, Provide Valuable Knowledge for Dev and Ops Professionals"The Evolution of Release Management: From Automation to Continuous Delivery" Webinar with Forrester's Jeffrey Hammond, the leader in Orchestrated IT solutions, today announced the launch of its free . Each month, Serena will conduct a Dev or Ops-oriented webcast. Attendees will hear presentations from well-est ...


12.02.2013

Maxymiser Named as a Leader in Online Testing

NEW YORK, NY -- (Marketwire) -- 02/11/13 -- Maxymiser, the global expert in testing, personalization and cross channel optimization solutions for online businesses, was named as a leader in . In the 53-criteria evaluation of the seven most significant online testing vendors, Maxymiser was ranked highest in Strategy.Maxymiser's MaxTEST™ solution was evaluated by Forrester Research. The report cited MaxTEST™ as "exhibiting consistently strong capabilities across all categories of online ...


11.02.2013

Enablon to Host Webinar on How to Implement a World-Class GRC Program Featuring Bank of the West and Independent Research Firm

CHICAGO, IL and PARIS -- (Marketwire) -- 02/05/13 -- Enablon, the world's leading provider of Sustainability Management solutions, will host a webinar featuring Bank of the West and independent research firm Forrester Research, Inc. on Feb 12, 2013 from 1 p.m. to 2 p.m. EST and 6 p.m. to 7 p.m. GMT on best practices for "World-Class Risk Management Programs." The replay of the webinar will be available on the Enablon website.Organizations across all industries are struggling with ...


05.02.2013

Industry Veteran James Latham Joins Covario as Advisory CMO

SAN DIEGO, CA -- (Marketwire) -- 02/04/13 -- Covario, Inc., the leading independent search marketing agency and technology provider, announced that James Latham has joined the company as its advisory chief marketing officer.Latham was formerly the CMO of OpenText, Canada's largest software company, and previously held the strategy marketing and analytics leadership role for McCann-Erickson's Relationship Marketing division.He will be building upon his existing role on Covario's a ...


04.02.2013



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