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Major Brands Recognize the New Heartland Consumer in National Ad Campaigns

NASHVILLE, TN -- (Marketwire) -- 08/14/12 -- PepsiCo has recognized the importance of the "new Heartland" consumer by incorporating both talent and messaging, which resonates with that newly-identified segment, into its national campaigns for Lipton Iced Tea and Mountain Dew.The "new" Heartland, home to 60% of US consumers, is underserved and overlooked by most brands, according to branding expert and author, Paul Jankowski."Many branding decision-makers disregard the c ...


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